The art of content marketing can be difficult in the near-limitless universe of the Internet. You must understand your target market and what they desire, and you must always stay one step ahead of the competition. Add in the fact that new venues for your material are continually appearing, and you’ve got yourself a difficult task ahead of you.

However, before you enter this verbal battle, be aware of the following pitfalls:

• Lack of a clear take-away
• Putting quantity before of quality (or vice versa)
• The absence of a call-to-action
• Failing to optimize your material (SEO)
• Composing lengthy phrases
• There are no internal or external hyperlinks
• Not using photos that are relevant
• Content that is excessively promotional
• Disseminating content in a random manner
• Ignoring content metrics

 

Lack of a clear take-away

On the Internet, humorous fluff pieces are entertaining to read, but don’t be fooled by their popularity. A strong takeaway is required for good content – a message that was previously unavailable to your audience. If you provide them with something new through your content, they will be glued to your every word.

Putting quantity before of quality (or vice versa)

Today’s content marketers are torn between producing more content faster and delivering detailed material less frequently. In our experience, the ideal long-term content marketing approach is a healthy blend of the two. Don’t let the speed and regularity of new posts on the Internet put you under strain; instead, provide the best and most timely content that your marketing plan allows.

The absence of a call-to-action

A concluding paragraph is effective, but a Call-To-Action (CTA) is even more so. By the end of a piece of content, the reader should be arousing something in them, whether it’s curiosity, delight, or even terror. Give your reader something to do once they’ve read your material – it could be anything as simple as liking, sharing, commenting, or calling your hotline or visiting your website to learn more about your product. Whatever you do, don’t leave the reader hanging at the conclusion of your work.

Composing lengthy phrases

Let’s face it: in recent years, the online reader’s attention span has plummeted. Long paragraphs are difficult to read. Breaking up your information into shorter paragraphs or bullet points, on the other hand, improves readability. Each paragraph and point serves as a mental bookmark for the readers, which they can return to at any moment.

Failing to optimize your material (SEO)

Do you want your article to come up #1 in a Google search for netizens? Then don’t forget about search engine optimization (SEO) in your content marketing strategy. Make a list of powerful keywords and use them carefully throughout your text. If you do it correctly, your content will rocket to the top of the search results page.

Not using photos that are relevant

The featured image of your post is the first thing a social media user will see. People are more likely to read your blogs if you include relevant photographs and infographics. After all, no one enjoys reading a never-ending stream of text. To keep readers engaged, content is becoming increasingly visual, and you should follow pace.

There are no internal or external hyperlinks

Do you want a website visitor to stay and learn more about your product? Internal links to prior material are a terrific method to keep your audience engaged, increase brand awareness, and improve search engine optimization. External links to related topics also help your content rank higher because Google’s search spiders interpret them as ‘third-party votes.’

 Disseminating content in a random manner

At first, posting your material on every social media network available may appear to be a good idea. All of your efforts, though, may be for naught unless you post it on the correct platforms frequented by your target audience. Your material should be distributed online based on your audience’s social media preferences as well as the nature of your product.

Content that is excessively promotional

The online audience expects exciting and engaging material, but not to be constantly advertised to. You won’t achieve the latter by creating overtly promotional content that includes phrases like “purchase,” “sell,” and “exchange.” Today’s gold standard in marketing is creative, compelling content with out-of-the-box imagery.

Ignoring content metrics

Content marketing isn’t a black-and-white situation; there’s always something new to learn from your previous efforts. Consumption, sharing, leads generated, and sales and money are the four measures you can use to assess the success or failure of your material thus far. Based on the outcomes, you can adjust your future content or strategy.

Working with a communications agency that can get your brand the attention it deserves isn’t rocket science when it comes to marketing your business through internet content.