How to Keep Your Email List Clean

How to Keep Your Email List Clean

See the source image

If you want to boost the effectiveness of your email marketing and target the right demographic, you must keep your email list clean. Email hygiene is a matter of ensuring that the right emails are sent to the right people.

  • What Is Email List Hygiene?
  • What Is the Purpose of Email List Hygiene?
  • Best Practices for Email List Hygiene That You Must Follow
  • Conclusion

What Is Email List Hygiene?

E-mail list hygiene is the removal of unengaged email addresses from the list.

Helps in the following ways:

  • Boosting the reputation of your recipient
  • Increased levels of participation
  • Lower your risk of being included to a spam email list

What Is the Purpose of Email List Hygiene?

You’ll be able to better engage your list and achieve better results by categorizing your email lists on a regular basis.

Adding the customer’s name, as well as providing recommendations and content relevant to their trip, can help you build a stronger bond with your customers and earn their trust and loyalty.

Email open rates, click rates, increased engagement, the number of invalid email addresses on the list, etc., all contribute to a sender’s reputation, making email list cleanliness essential.

This will help to increase the effectiveness of your email marketing initiatives. To that end, let’s talk about the best practices you should employ in order to keep your email list in tip-top shape.

Best Practices for Email List Hygiene That You Must Follow

1. Sort Your Email Contacts into Different Groups

Segmenting your list is an alternative to the prior idea. Consider moving an inactive subscriber to a new mailing list where you may give them discounts and special deals to get them back. Another option is to reduce the quantity of emails that are delivered to this inactive list on a month-to-month basis.

2. Get Rid of All Dormant Subscribers

There are many people on your list who have not opened any of your emails in a long time, and it is time to remove them from your database.

3. Make sure to get rid of unwanted emails

After two attempts, many ESPs automatically delete hard bounces, which is helpful. Sending emails to the wrong recipients can have a detrimental impact on your statistics, especially your delivery rates.

3. Delete Role Accounts

You can identify role accounts by their @support, @info or other aliases. These emails are rarely viewed or checked because they don’t represent unique individuals.

4. Email Subscriptions That Have Been Verified

The best way to assure that a subscriber wants to receive your emails is to use a two-step opt-in process. Subscribers who choose to register using the double opt-in method must first enter their email address on the signup form and then confirm their email address.


Regular email list cleaning is a good lever for improving email engagement, sender reputation, and subsequently deliverability rates of your emails.

Leave a Reply