Google AdSense is a program run by Google Inc which allows website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

10 Facts About Google Adsense

If you are considering using Google Adsense for monetization, here are 10 facts about Google Adsense.

• Organic Traffic
• Publisher Ecosystem
• Inconsistent Earnings
• CPM/CPC is not fixed
• Limited Monetization
• Lots of Traffic
• Traffic Limit
• Earnings Loss
• Policy and Requirement
• The Bottom Line

1. Organic Traffic

Adsense is built for organic traffic, other backdoor traffic or gimmicks will have your account placed on hold or eventually banned. This is clearly stated in their policy statement.

2. Publisher Ecosystem

Adsense encourages a healthy ecosystem, so be ready to loose or share part of your earnings to other publishers as your traffic grows.

3. Inconsistent Earnings

Adsense earnings are inconsistent with traffic and clicks, evidently earnings are based on advertiser budget per time. You could earn 100$ today and tomorrow could be as low as 60$ or even as high as 150$.

4. CPM/CPC is not fixed

Be ready for low CPM/CPC unexpectedly, it can hit you like a thief in the night, but be rest assured that it will bounce back – all things being equal.

5. Limited Monetization

As you create content for adsense, also create products/services to maximize the use of your site’s overall traffic. If you’re only monetizing your site with adsense, this could result in a huge loss of income.

6. Lots of Traffic

Adsense earnings require a lot of traffic to make decent money. Your site needs to rank highly on Search Engine Results Pages (SERPs) and be visible enough to draw the amount of visitors you’ll need to start earning tangible returns.

7. Traffic Limit

Google does detest publishers gathering traffic to their sites from social sites like Facebook. The use of free traffic exchange programs is not allowed at all. If you prefer high social traffic, AdSense is not an option for you.

8. Earnings Loss

Google can roll back your hard earned money for invalid activities without even mentioning the exact reason to you. There’s no point trying to game the system.

9. Policy and Requirement

AdSense requirements can compete with your blog’s purpose and goal which is to provide valuable free content to your readers as you wish, unfortunately you can’t do certain things with your site when Adsense is present

10. The Bottom Line

The bottom line, don’t rely on Adsense alone to monetize your blog or website. Big brands using Adsense also sell advertising, products, and offer paid services for optimal monetization.