It is now more important than ever to rank among the top five results on Google. If you don’t, you’re less likely to be discovered and have your website visited. Not even on the first page, your chances of being seen are slim.
- Focus on ranking factors
- Minimize bounce rate
- Take the Search Intent
- Boost on-site SEO
- Ignore Technical SEO
Focus on Ranking Factors
If you want to rank higher on Google, you must understand their ranking system! Google uses web crawlers to index pages. Google values each page according to its perceived utility. Also, Google ranks web pages using an algorithm made up of over 210 known factors.
The higher you appear on the page, the more relevant your authority results are. Many of the factors used by Google to determine search engine rankings are known. Google’s algorithms change frequently, but the more you can do to earn an A+, the higher your site will rank. Remember to provide the best user experience and the most accurate and relevant information. Here are the points to consider:
Does your website offer products, services, or content based on a keyword? Otherwise, forget it. Because Google uses crawlers to index websites, it will index both text and images. The data is used to create the website’s content.
Google compares a user’s search query to the millions of web pages it has previously indexed. If your site’s content matches what searchers want, it’s likely to rank well for that query. If not, don’t expect to be first or even on the first page.
2. Minimize bounce rate
Google hates it when people visit your site and then leave. This means users aren’t getting enough value from your page. It’s likely that you won’t rank as highly as your competitors for the same keyword.
Visitors will stay on your site longer if it contains useful information. If they stay and interact, Google will notice and may help. The CTR and average time spent on a website are strong indicators of visitor value.
3. Take the Search Intent
With RankBrain, Google can determine if your website is a good match for a specific keyword. Is your website user-friendly? Google will boost your rankings if visitors find what they’re looking for. You risk losing ground. Simply put, if your site perfectly matches a user’s search, you will rank highly.
4. Boost on-site SEO
With the right keywords, you can quickly improve your Google rankings. This can be accomplished by utilizing relevant keywords to your business. This will help people find you. Experts from TheeDigital can identify the keywords that will optimize your website and get it where it needs to be.
5. Ignore Technical SEO
While technical SEO can be difficult for newbies, it is essential. This includes ensuring that your website is comprehensive, correctly coded, quick to load, and mobile-friendly.
If your website is built on WordPress, installing the Yoast SEO plugin will instantly make it SEO-friendly. Who wouldn’t want it?