So, how can you get your business listed on Google Maps? Like local website SEO, there are onlisting and offlisting optimizations for business listings. But first, your company must be claimed on Google Maps.
- Claim your business on Google Maps
- Addition of Certain Details to your Google Maps business listing
- Add a photo to your Google Maps listing
- Google Maps listings merged
- Regularly update your Google Maps listing
Claim your business on Google Maps
Claim your listing on Google Maps to improve your business’s ranking. On Google Maps, the more information about your business that you provide when creating your ad, the higher it will rank on Google Maps. The remaining steps in this guide may not work if your ad is unclaimed.
To claim your Google Maps listing, you need a free Google My Business account. If you already have a Google account, click “Request this business” or “Own this business?” to see your listing on Google Maps. Also, follow the directions.
Addition of Certain Details to your Google Maps business listing
Having a Google My Business account and a Google Maps business listing gives you the ability to optimize for local search now. The more information you include in your ad, the better. To make changes to your Google My Business page, log in. Tabs on the side of a dashboard. The “Info” tab contains your company’s name, category, address, business area (if applicable), hours of operation, phone number, website, products and services. You can improve your Google My Business account’s visibility on Google Maps by following these tips:
Use a local number
Call-free (800 and 877) numbers are disliked by Google due to spam. Use a local number with the correct area code. This will improve your Google Maps ranking and show searchers that your business is located in the area. Incorporate both tracked and primary numbers.
If you use call tracking, make your primary number your secondary number. So, most of your calls will go through the tracking line, allowing you to track the effectiveness of your ads. So long as your primary number is listed on your listing, Google can match your number with other listings.
Name and address
Google Maps ranks trustworthy businesses, and your online presence is one indicator of your business’s trustworthiness. Assume you own “North Coast Health Center.” Ensure that the business name listed in your Google My Business dashboard is North Shore Wellness Center, not a slight variation like N Shore Wellness Center. The same name should appear on your website, Yelp listings, Facebook page, and other online properties. The same goes for addresses (such as using “St” instead of “Street”).
Describe your company
The description of your Google Maps business listing should help visitors understand your company. to entice searchers. It should also be written in your brand’s voice to strengthen the connection. Your Google Maps listing will rank higher for searches containing your business name, as well as product and service searches.
Keeping up your hours up to date
Open, closed, or about to open or close, Google Maps business listings inform users. Since it is closed during the pandemic, this is a crucial COVID19 SEO tactic. Keeping up-to-date shows Google that you are active and trustworthy, which helps your rankings. It also prevents customers from visiting your store only to find it closed, resulting in negative reviews (damaging your Google Maps rankings).
Identify your business’s category
The category of your business on Google Maps is vital for ranking. Select the primary category that best represents the company’s core product. Select subcategories as needed. You can’t add your own categories, but if you start typing your main offer in the box, a list of available categories will appear.
Get Google Reviews
It’s no surprise that Google Maps favors businesses with positive reviews. How to get more Google reviews? When you create a Google Maps business listing, it automatically gets reviewed. This does not guarantee you will get them. You’ll need to solicit reviews and respond to them. Encouraging customers and reducing the impact of negative reviews. Your responses also show other potential customers how attentive and problem-solving you are. Negative reviews are rare unless your service is truly terrible. A good response can also mitigate or even reverse the effects of a bad review.
Add a photo to your Google Maps listing
Google appreciates images in your listings. First, it shows your list is active and worthy of a higher ranking in the search results. Photo recognition technology is allowing Google to display images in local search results. Third, because Google likes what consumers like, and consumers like images. So, to improve your Google Maps rankings, upload high-quality images that show your business in action. To do so, go to your Google My Business dashboard’s “Photos” tab and click the blue circle with the plus sign. Drag and drop multiple images or videos here. Upload at least one new photo per day.
Google Maps listings merged
Google penalizes businesses that have multiple phone numbers or locations. Make sure there are no duplicate listings or redundant information.
Regularly update your Google Maps listing
Like Facebook, Google Maps lets you post directly to your business listing. That you’re actively managing your ads is taken into account by Google when ranking. Because search engine users are highly motivated, Google Posts allows you to reach a highly engaged audience.