Email security that marketers need to know

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According to a recent survey, 66% of consumers bought online due to marketing campaigns. However, most people are already aware of the benefits of email marketing. Email marketing has the best ROI due to its wide reach, low cost, and flexibility. However, this type of marketing has risks for both you and your customers. Email marketing and security basics:

  • Understand the risks
  • Spoofing
  • Malware
  • Phishing scams

Understand the risks

Sending an email opens the door for hackers and malware. The risk increases exponentially when a product is mass-marketed. Scammers should be avoided. They damage consumer trust and send your emails to the spam folder. To combat this, make sure your emails are genuine and relevant. Use personal names and other methods to connect with clients. Similarly, you must identify fraudulent marketing campaign responses. Cybercriminals frequently hack unwitting victims’ email accounts. Then use them to launch various attacks. Organizations must identify and respond to suspicious user behavior.

Spoofing

This is a phishing email from a company or brand, not a hacker. Cybercriminals can sometimes create convincing imitations of legitimate brands. They even duplicate the company’s landing page. It gives you access to your login and payment information.

Malware

It can harm a brand’s image. Malware includes spyware, adware, and keyloggers. Various malwares can halt marketing campaigns. Malware is unwanted. And hackers can hide it. It could be a harmless link or download. You must be prepared for whatever it is.

Phishing attacks

Phishing attacks have severely harmed consumers. Victims are frequently duped by clever social engineering. And thieves can steal consumers’ personal and financial data. But these attacks affect your company. Posing as a client or potential client is a common tactic Obtain sufficient knowledge, such as account recovery answers. They can cause problems if they get these credentials. Or they could pretend to be a commercial bank or credit card company. Use this information to target customers on your email marketing list.

Defend your company and email campaign. It’s never too early to think about email marketing security.

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