Best Practices For Marketing Automation You Need To Know

Best Practices For Marketing Automation You Need To Know

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Contents

  • Be specific about your goals
  • Consider how to segment your audience
  • Make a flowchart
  • Always test
  1. Be specific about your goals

Collect all available data on your current marketing strategies and establish goals for what you hope to accomplish through automation. Then you can track your progress. Additionally, you can gather some examples of successful marketing automation campaigns to inspire you.

  1. Consider how to segment your audience

Marketing automation works best when it’s highly targeted depending on your products or services—and customer base. Take your time segmenting for successful automation. Doing it right beats doing it quickly.

Maybe your products appeal to various age groups. Then segment by demographic. Maybe your services appeal to people with varying levels of authority. If so, segment by career level.

  1. Make a flowchart

Marketing automation is entirely based on if-then statements. Determine when you want people to enter your workflow—for example, when they join your subscriber list—and then specify when they should be moved forward.

  1. Always test

Test your campaigns’ performance with A/B testing. Try out different subject lines, images, messages, and send times to see what works best.

A poor performing targeted message can be used to improve your next campaign. Conversely, you can learn from your successful campaigns and apply that knowledge to future marketing campaigns.

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