Email Analytics That Businesses Need To Track

Email Analytics That Businesses Need To Track

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Email marketing is still one of the most effective ways to connect with your audience and turn them into buyers. The effectiveness of your company’s email marketing campaigns can be assessed by tracking your email analytics. Outlook email analytics can track campaigns, improve customer engagement, and increase conversions.

Set up a Google Analytics account to track your emails and their insights. Moreover, email marketing software includes the easiest and most cost-effective tools for tracking campaign effectiveness. Email marketing is the most measurable marketing channel. According to Oberlo’s research, businesses can expect a $42 return on every $1 spent on email marketing. Your email marketing investment may not be as fruitful if you do not properly analyze your campaigns.

  • Open Rates
  • Unsubscribe Rate
  • Click Through Rate (CTR)
  • Conversion Rate (CVR)
  • Bounce Rate

Open Rates

Open rate is the number of times people open or read your emails. It can also track the effectiveness of your email subject lines, subscriber engagement, and overall email deliverability. Your email open rates provide additional insight into the effectiveness of your precious email marketing campaigns, as well as previous marketing strategies.

However, due to Apple’s Mail Privacy Protection, users’ open rates may be skewed (MPP). If the majority of your audience uses Apple Mail, you must be cautious and not track the entire performance of email marketing through open rates.

One major factor affecting open rates is how your marketing team constructs your email. Adding catchy subject lines, header text, and preview text can increase email open rates. Your team can segment the contact list to avoid spam triggers.

Unsubscribe Rate

The unsubscribe rate shows how many people unsubscribe from your email lists. Monitoring unsubscribe rates will help you track the performance of your content and the list’s health. However, allowing subscribers to unsubscribe and opt out of your email list establishes their trust in your brand and makes them feel valued.

Click Through Rate (CTR)

The click-through rate (CTR) is another important email metric that measures how many people on your list opened your email and clicked on at least one link. This metric is vital for marketers because it can be used to analyze the entire email campaign.

The CTR represents the audience’s interest in the content of your emails. With this information, you can create more targeted content that appeals to your subscribers’ interests.

Conversion Rate (CVR)

The email conversion rate (CVR) is another important factor you should monitor frequently. These actions or conversions can be anything from completing a survey to purchasing online or registering for a new store or exhibition. Track each conversion from an email separately.

Conversions are great indicators of marketing campaign success and customer satisfaction. However, most consumers receive promotional emails from multiple businesses and may delete them without reading the subject lines.

Bounce Rate

The email bounce rate shows how many times your emails were returned as undeliverable. A high bounce rate indicates inaccurate email addresses, poor data entry, and problematic acquisition sources. A high email bounce rate will ultimately hurt your delivery rate. Bounce rates are a good indicator of the quality of your email lists.


Analyzing your email marketing campaigns is one of the most effective ways to gain valuable business insights. To get the best results and data from your email marketing campaigns, you should evaluate them holistically. In a world of AI and big data, your internal data from email analytics is your company’s most valuable asset. You should monitor all of the above email analytics and your marketing campaigns’ performance.

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