Some people have odd morning rituals that have become second nature to them. This is applicable to digital marketers as well. They develop work habits that elevate them to the top of the marketing expert totem.
Here’s what high-performing digital marketers do that might work for you:
- Thinking strategically
- Using tools wisely
- Quick action
- Organizing reports
- Communicating well
- Data savvy analysis
Marketing is a complex process, from content planning to budgeting and strategizing.
Because each stage of the marketing cycle has its own nuances, planning ahead can free up time. Without a plan, you run the risk of creating random campaigns that don’t work.
Being a strategic thinker also means prioritizing your actions. Using the 80/20 rule, you need to identify which 20% of your activities generate 80% of your revenue or profit.
You may be focusing too much on increasing website traffic to generate brand interest or awareness, but not enough on increasing conversions.
Using tools wisely
Using the right tools is important in executing a marketing plan. As marketing trends change, you must determine which strategy will benefit your business model and customer base.
Due to the high usage of SMS among Filipino consumers, startups used SMS to engage customers and encourage brand loyalty.
We live in a time of digitization and automation across industries. Marketers who are quick to adapt and use technology can better serve customers.
To let your team know how well (or not so well) your marketing campaigns are performing, you need to be an expert in data reporting.
In a structured digital marketing approach, marketers should report on campaign strategy, status, and results 10% of the time.
Creating slides and presentations that follow the proper ratio of text to visuals to facilitate easy understanding of key takeaways is mandatory rather than optional.
Most marketing jobs require good speaking, writing, and listening skills, as you will be communicating with both external and internal clients.
Regular blog posting improves writing skills and increases readership. Speaking at marketing conferences, on the other hand, builds confidence and allows you to reach large audiences.
Ultimately, they all prepare you to be a master digital marketer.
Data savvy analysis
Again, the amount of data marketers work with is staggering. Every bit of data helps you create marketing personas, understand target customer behavior, and spot brand opportunities. To help the team develop a solid, integrated marketing strategy across channels, the best marketers develop a love affair with customer data.
Messaging metrics, for example, help you see the strengths and weaknesses of your mobile marketing efforts so you can choose the best option for your next inbound or outbound marketing campaign. And marketers who are relentless in their data interpretation develop the habit of testing and improving every activity in the pipeline to maximize their marketing budget.
The best marketers never stop learning. To stay relevant in the era of massive data collection and digital technology revolution, they study, think, innovate, and evolve.