Do you want to grow your online store in 2022? This is the place for you. Over 2.14 billion people bought goods or services online by the end of 2021, and that number is expected to rise in 2022.

Marketing, outreach, and SEO have all changed. More options than ever before, which is both good and bad. Because more flexibility and freedom leads to more innovation. All of these new tools and strategies can quickly become overwhelming.

Keep reading if you are unsure which trends are worth following.

• Automation Will Impact Sales and Engagement
• Content is Still King
• Voice Search Is Exploding
• Social Media Offers New Marketing Possibilities

Automation Will Impact Sales and Engagement

Automation is now a must-have marketing tool for all businesses. Generally, automation allows business owners to speed up repetitive or mundane tasks while collecting actionable data. This additional data, plus the time saved by automating tasks, can help you grow your online store in 2022.

Personalization can help you increase sales by automating marketing processes. 80 percent of online shoppers expect brands to show them content and offers tailored towards them.

Previously, you needed someone to crunch analytics data and build detailed customer personas. You can now easily organize and plan personas based on consumer engagement data.

Once you have enough data about your visitors, you can make relevant product and service suggestions via other automated marketing channels like email. If you aren’t already automating your lead generation and segmentation processes, now is the time.

A question on your signup form could prompt your CRM to group the prospect accordingly. For example, you could ask new subscribers to select their own personal goals and pain points. You can create customized marketing campaigns based on their preferences, increasing sales and engagement.

Content is Still King

Publishing content is a great way to attract new visitors to your site while retaining existing ones. People read 3-5 pieces of content before shopping with a new company, according to research.

One thing that has changed is the types of content users want to see. People are clamoring for more video content. Around 43% of online shoppers want more videos from their favorite brands, and this number is rising year on year.

There’s also evidence that video content can boost your search rankings. According to one study, adding videos to your site can increase SERP traffic by 157%! That is, this seemingly minor change can help boost organic traffic and searchability.

Use popular articles, customer feedback, and trending industry topics on social media to generate video ideas for your site.

Voice Search Is Exploding

Voice shopping sales are expected to reach $40 billion by the end of 2022. This shocking statistic proves that businesses and marketers must adapt their SEO strategies to voice search in order to thrive.

Remember that people speak differently than they type. A lot of traffic and sales can be lost if you only focus on what your audience writes alone.

When creating content, consider what questions your customers might ask their speakers. For example, if you sell football jerseys, you should target “Where can I buy Football Jerseys?” rather than “New Football Jerseys.” When you include these types of questions in your post, you increase your chances of being featured in the answer box for users who use a keyboard or smart speaker.

Social Media Offers New Marketing Possibilities

Every day, consumers spend about 2 hours and 29 minutes on social media, often looking for products to buy.

If you can reach people during these critical moments, you may increase sales and leads from your social media accounts. My first suggestion is to create profiles of your target audience. You want to be accessible to both new and returning customers.

Once your profile is complete, start posting! Share website content, upcoming product updates, and polls and surveys to better understand your audience. These three posts lead to more engagement and social sharing, in my opinion.

Invest in dynamic ads on Facebook and Instagram. These platforms allow you to create personalized ads for social media users based on their interests and purchasing habits. Now is the time to put your buyer personas into action.

Every month, 130 million people tap sponsored posts on Instagram. Creating dynamic ads can help you reach more potential customers.

Consider adding live chat to your social media channels. Retailers must support omnichannel shoppers. It’s easy to convert users into customers if you have a team ready to respond to their queries.

In Conclusion

As you can see, 2022 will bring plenty of exciting shopping trends. Keep track of your company’s progress as it implements the above strategies. Using new marketing strategies won’t work unless you actively monitor data and make changes based on what you learn.