How to Analyze a Site for Link Building?

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Finding websites for link building is easy. However, one should never build backlinks to a website without first determining its suitability for link building. Even if your competitors use the website for link building, it doesn’t mean it’s good.

To find out if a site is suitable for link building, read on.

  • The Website’s Relevance
  • PageRank
  • Spam Score
  • Domain Authority
  • SEO Metrics for the Website
  • Examine New Content Frequency
  • Analyze Reader Engagement with Website Posts
  • Does the Website Rank for its Own Name?

The Website’s Relevance

Prior to analyzing a website for link building purposes, make sure it is relevant. Is the site relevant enough for link building? Building a backlink from a good website that isn’t related to yours isn’t helpful for SEO. A backlink from a private jet charter website to a dental procedure website would be useless.

Google wants to make sure users have a good time. So it keeps track of backlinks’ relevance.


Google calculates PageRank using the quality and quantity of links pointing to a web page. The PageRank of a website’s home page can give an indication of its strength. The Google Toolbar can find a page’s PageRank.

Spam Score

This metric is provided by Moz and can be used by SEO experts to assess the risk of penalty. If a website’s spam score is above five, it’s been penalized by Google and isn’t good for link building.

Domain Authority

Alex from Healthy Links says this is the most vital metric. Moz’s domain authority predicts a website’s ability to rank in Google and other search engines. A high domain authority means a website will rank well in search engines. Getting links from strong domains will strengthen your website and help it rank higher in search engines.

SEO Metrics for the Website

SEO metrics can assess a website’s quality. When assessing a website’s quality, consider the following metrics:

Examine New Content Frequency

Many websites are dormant on the internet. A website whose webmaster has abandoned it is useless for link building. To determine if a website is active, check how often new content is published.

A website’s blog can be used to determine its activity. A website that publishes one or two posts every two to three weeks is active and suitable for link building. No new content on the website for two to three months means it isn’t active and therefore unsuitable for link building.

Analyze Reader Engagement with Website Posts

To build backlinks through guest blogging, you must first determine the website’s audience’s activity. Healthy Links advises checking comments on posts or social media interactions to gauge reader engagement. An active audience means a good website for link building.

Does the Website Rank for its Own Name?

Check if the website you want to link to ranks for its own name. Search engines don’t trust sites that don’t rank first in their own name’s search results. Google may have penalized them. Google’s spam score metric can tell you if the site is penalized. If the website isn’t on the first page for its own name, it won’t help your SEO.

Using the above tests, you can assess a website’s suitability for link building.

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