Many organizations struggle with the concept of SEO. Best practices change (thanks Google), and what worked in 2010 may now result in a website penalty. Luckily, enterprise SEO tools take care of everything for you. They help you increase traffic by providing keyword research, content analysis, and traffic reports.
Search Engine Optimization (SEO) and Web Analytics Tools for Your Business. Based on your company’s needs, we’ll make customized software recommendations.
What are enterprise search engine optimization tools?
BrightEdge: best for visibility
To ensure you’re reaching the right audience, BrightEdge’s recommendations target search intent. Their Share of Voice metric shows how much space your content takes up on search engine result pages (SERP) compared to your competitors. This helps you prioritize content and keep up with new trends. Compare your site’s H1 tags, meta descriptions, and backlinks to high-ranking competitors.
seoClarity: best for site audits
seoClarity performs website audits that check for broken links, 404 errors, and duplicate content. In other words, unlimited site audits allow you to crawl your site as often as you want. You can also quickly add meta-titles, descriptions, and alt tags to pages that lack them. The reports can even be customized to show only the key metrics.
SparkToro: best for audience research
SparkToro isn’t a full suite, but it’s worth mentioning. It conducts extensive audience research for SEO and social media. You’ll learn who your target demographic is online and what they talk about. If you’re stuck in a content rut, analyzing your ideal audience can help you find new ideas. SparkToro offers a free plan to try out the software, but for optimal results, you should pay.
Semrush: best for performing keyword research
Its keyword research tools help you find new opportunities and rank them by search volume, keyword difficulty, and competition. The Keyword Magic tool allows you to enter a single keyword idea and generate related long-tail keywords and niche combinations. Create a keyword masterlist for your site and track up to 1,000 keywords simultaneously.
Moz Pro: best for page optimization
Moz Pro improves your on-page SEO by auditing your content and recommending improvements. Page optimization scores show how well your pages meet searcher needs and suggest ways to improve them. You’ll also get recommendations for new content and keywords based on similar websites.
MarketMuse: the best content strategy tool
MarketMuse uses AI to analyze your content’s coverage of a topic. The in-app editor provides real-time feedback as you make changes and suggests new keywords and keyword repetitions. You can also compare your new content to your competitors’ top-ranking content to find gaps in coverage and add value to your audience. With keyword suggestions in the editor, you can spend less time researching and more time creating.
BrightLocal: the best for local search
BrightLocal is ideal for local businesses like restaurants, retailers, and service providers. It provides localized ranking and search data, so you don’t target a keyword with 100,000 global monthly searches but only 10 local. The tools identify unclaimed or expired listings, as well as issues that may harm your local search results. A daily Google My Business audit monitors your listing and suggests changes to improve your ranking.
Ahrefs: best for building links
It also helps you find backlinking opportunities by analyzing competitor domains and ranking them by domain authority. Then you can tailor your content to match their preferences. You can also search your target website for broken links and contact them to offer content to replace the old link. This benefits them and gives you a chance to backlink.
SpyFu: best for SEO and PPC
SpyFu is all about competitor research, showing you where your competitors are online, what keywords they’ve bid on, and past ad variations. The suggestions help you increase organic and paid traffic. With competitor spy tools, you can see all of your competitor’s PPC keywords, clicks, and cost per click. It not only provides competitor information, but also reliable contact information for businesses and websites.