Using tried and true sales techniques can help you succeed. These techniques are well-known for a reason; they work for many sales professionals and can work for you.

Even top salespeople find it difficult to learn new skills, let alone mastering successful selling techniques. Salespeople have a lot to learn and do quickly.

Here are the best 5 modern sales techniques to start and end the year with a bang:

• Finding the Right Customer Fit
• Continually Generating New Leads
• Avoiding Cold Outreach
• Changing to the New B2B Mindset
• Creating a Sales Sequence

1. Finding the Right Customer Fit

Finding the right clients isn’t easy. Even if you have a great SaaS product, you may not know who it is for or where to focus your efforts.

Insufficient or incorrect product knowledge will prevent your salespeople from closing deals on a regular basis. The best leads are those who have already seen your product advertised, understand the need you fill, and are ready to buy.

Insufficient marketing and market research usually results in poor lead quality. Poor marketing-sales communication may also be an issue. Marketing expects sales to go one way, but that isn’t the case.

Instead, focus on building the ideal client profile and improving lead qualification with buyer intent data.

2. Continually generating new leads

Reaching untapped markets is the best way for B2B companies to keep making money and grow their customer base.

Leads are consistently dropping out and churning. As a result, salespeople must find new ways to attract and engage prospects. You’ll hit dry spells if you don’t keep generating new leads.

3. Avoiding Cold Outreach

Your company’s model determines qualified prospects. You can do this by directing them to your website, email, LinkedIn, or phone.

Whichever route you take, be sure to address the right person. If you rely on your website, you must know who your visitors are. If you use email to reach out to people, make sure your message is tailored to their specific needs. Likewise, if you’re cold calling, make sure you have enough information to reach the right person.

4. Changing to the New B2B Mindset

Results trump specifications in B2B purchases. Most B2B salespeople waste time bragging about their products or services to potential clients. How can you help them grow their business while increasing productivity? Prospects expect you to know their industry and whether or not you can solve their problems.

Nowadays, most buyers do extensive research before making a purchase. Salespeople must know when and how to assist. Before meeting with prospects, research their companies.

Salespeople are naturally ambitious. You start doubting whether or not a sale was made immediately after finishing a conversation with a potential customer. But you should look back and see what worked and what didn’t. This will help you understand why some sales succeed while others fail. The goal is to engage the prospect, not to close quickly. Make their day. Not with a quick sale.

5. Creating a Sales Sequence

Sales sequencing clarifies the sales process by instructing SDRs on how to move prospects through the sales pipeline. Unsolicited emails from sales reps may be included in an email sequence. Other sales activities such as phone calls and emails can be included in these touchpoints.

The best sales processes combine automation and customization.

It is critical to follow best practices when creating a sales sequence.

• Target — Find and target the right prospects for your sequencing strategy. Avoid using old data to qualify leads. Instead, focus on new data.
• Lead segmentation — Lead segmentation helps you target a specific set of prospects, deliver convincing prospecting communications, and improve lead quality.
• Mix — To get the best results, use email, phone, direct mail, and social media posts in your sales process. A meeting in person or via text or voicemail is also options.
• Align — Your sales sequence’s goal should guide your touchpoints. A product presentation, lead nurturing, follow up, or achieving another sales goal are some examples.