If you’ve been hesitant to use Snapchat for business purposes, you’re not alone. Unfortunately, many people are unfamiliar with Snapchat’s intricacies.

Snapchat is a social media platform that has grown in popularity in recent years. Its popularity has recently grown, with 500 million monthly active users and 6 billion daily video views on its platform.

Additionally, 25% of US Millennials and 77% of college students use it daily to communicate or consume content from others’ stories. Around 58 percent of students say they are more likely to purchase a product if brands send them coupons via Snapchat; this number increases to 84 percent when the products also align with their passions.

Snapchat was once considered obscure, but now the world is aware of how popular and engaging this social network can be, particularly for millennials who have grown accustomed to on-screen marketing and advertising.

According to a recent GeoPoll study, Snapchat is the third most popular social media platform worldwide among 11- to 15-year-olds, trailing only Facebook and YouTube. If you are a marketer, you can appreciate how critical Snapchat is for marketing after viewing the statistics above.

Tips for Snapchat Marketing for Business

Many people are still in the dark about Snapchat marketing for businesses. They are unaware of how Snapchat can assist them in growing their business and acquiring new customers. Many individuals believe that this is merely a social media platform for sharing selfies with friends.

This could not be further from the truth, as it is rapidly growing in popularity as a marketing tool, and many businesses are seeing significant results when used properly. However, we do want you to be successful with Snapchat marketing.

12 Tips on how to do it well

• Include a branded geofilter on top of everyone’s Snapchat story during your event or to reach a specific demographic.
• Establish a Snapchat account for your business and utilize it effectively. This means that you must have information on your account that is relevant to your target demographic, as well as links that direct people to additional information about you and how to contact you if necessary.
• Include short videos from significant events, such as behind-the-scenes footage or an inside look at your company’s operations. If this style of video does not work in some instances, experiment with other approaches until something sticks. It could be anything as long as it provides a high level of entertainment and is not too dry.
• Include animated GIFs in other posts, such as stories, as they are easier to create and more entertaining than full-length videos.
• If you have the time, try posting daily live videos on Snapchat and creating engaging content.
• Customize different posts with filters and emojis to make them more personalized.
• Include links to other websites that are related to your industry or that can assist you with what you offer. This will aid in the development of trust and demonstrate to your audience that they can rely on you.
• Create challenges such as “screenshot this message from @Snapchatsuccess,” which provide immediate gratification to engaged followers who complete one of these tasks. This is also beneficial because someone who screenshots a message is more likely to share it.
• When someone follows you, reward them with stickers or discount codes. Additionally, you can promote your coupon codes to boost conversion rates.
• Engage your followers by responding to their product-related questions through stories rather than just privately.
• Include a call to action in your post, whether it’s an offer or a product from another source.
• Rather than using other social media platforms, conduct polls and surveys on Snapchat.