3 Things to Consider When Sending a Marketing Email

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Everyone’s inbox gets bombarded with emails, especially marketing emails. These emails are typically received throughout the day, with some arriving at odd times such as early morning or late night. How about multiple marketing emails at the same time? Have you ever noticed your inbox pinging repeatedly or your phone ringing repeatedly? This can easily annoy people.

When is the best time to send a marketing email? Email delivery time affects open rates, click rates, and overall email marketing performance. Whenever you are deciding when to send a marketing email, consider these factors.

  • Weekday
  • Time of Day
  • Demographics and Behaviours of the Audience
  1. Weekday

A marketing email can be sent on any day of the week, but this isn’t always the case. Consider how many working people use each day of the week to help you decide when to send a marketing email. Here are the days of the week:

  • Monday: Most people start the workweek slowly on Mondays, checking emails from colleagues and clients, while marketing or promotional emails are usually ignored, unopened, or deleted immediately. However, recent data shows that Monday open rates are comparable to other days of the week.
  • Tuesday – Thursday: Marketers prefer these days to send marketing emails. Why? People are in their weekly work routine and checking emails at their normal pace, so marketing emails are likely to be opened and clicked.
  • Friday: Many people are ready for the weekend, so work tasks or projects are delayed. Fridays are often thought of as days to finish tasks or projects without meeting interruptions. Recent data shows that open and click rates are similar to other days of the week.
  • Saturday and Sunday: Many people do not check email on weekends and use the two days to relax. Personal lives take precedence over email checking. This may vary depending on work culture, geography, and job type. Marketers nowadays avoid sending marketing emails. Saturday and Sunday email opens and clicks are lower than weekdays.
  1. Time of Day

The time of day also influences when to send a marketing email or email campaign. Sending during normal business hours makes sense because most people are online and actively checking their email, but it also depends on the day of the week. Certain days of the week require different times of day. Here are some factors to consider when deciding when to send marketing emails:

  • Early morning (7am to 10am): This is a great time to catch someone’s attention as they log on to start their day or filter through emails from the previous evening or morning.
  • Midday (11am to 1pm): Many people take lunch at this time. Others work through lunch, checking emails as they come in, while others work through lunch, checking emails as they come in. Regardless, many people prefer to check and open emails during their lunch break.
  • Afternoon (3pm to 5pm): If your organization wants to grab someone’s attention as their workday winds down, the afternoon (3 – 5 p.m.) is ideal. Sending a marketing email during this time can help people finish tasks or plan for the next day.
  • Evening/Night (6pm -9pm): This is a good time to reach your audience after work. After work, people still check their email. If you want to reach them after-hours, this is a good time to send a marketing email.
  1. Demographics and Behaviours of the Audience

The time of day and day of the week you choose to send marketing emails is influenced by your core target audience demographics and behaviours. The best time to send marketing emails varies depending on your company’s SaaS offering and your target audience.

In Conclusion

Using past engagement data and knowing your target audience’s demographics and behaviours can help your team create a strategic plan for marketing emails. Identifying the best days of the week and times of day to market will help you achieve your marketing and business goals.

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