How to Send an Email Blast

How to Send an Email Blast

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Want to send a mass email? What is an email blast? Want to know how to send an email blast?

You’ve come to the right place to master email blast marketing! Mail blasting is a proven way to quickly reach new customers. Mail blasting is a simple and effective email marketing strategy once you know how to do it.

You’ve probably seen an email blast example in your own inbox. Now let’s look at how to use them for business.

What is an Email Blast?

When to Use Email Blast?

How to Create Email Blast

What is an Email Blast?

An email blast is a type of email marketing campaign.

Sending an email blast sends a message to a large group of contacts. An email blast, for example, would reach all three segments of your existing email list: leads, customers, and past customers. But you could still personalize the message.

Examples of email blasts include announcing a new product, feature, or special offer.

When to Use Email Blast?

An email blast is best used to quickly spread the word about a new business or offer.

A/B/n testing is the way to go if you have the time but need to contact potential buyers quickly. You can use your customer data platform to get new eyes on your message at the right time.

The email blast should not be overused. You may lose subscribers if you send out email broadcasts for everything. Plus, an email blast should only be sent to people you know.

Without being hyper-targeted, the best email blast examples are appealing and add value!

How to Create Email Blast

Create an email blast in seven easy steps:

1. Maintain a clean email database

Prior to sending an email blast, check your deliverability statistics. Delete old entries that cause email bounces. Notify yourself of recent low deliverability emails so you know what to avoid in your email blast. These steps help you avoid future spam markings.

2. Prep Your IP

Warming up your IP establishes a good seller reputation and reduces the likelihood of ISPs blocking your emails. Warm up your IP if it’s new or if you haven’t used it in 30 days. You must gradually increase your email volume over several days. Learn how to successfully warm up your IP.

3. Goal-Setting for Your Message

What do you hope to achieve, and how will you measure your progress? Do you want to increase sign-ups or sales? Do you need to promote a specific page? This informs messaging and establishes a baseline for determining whether subsequent emails are on track.

4. Select Marketing Automation Software

Campaign goals, email list size, and messaging features all influence which marketing automation software best suits your needs. Make sure the suite you choose integrates with your CRM so all data is in one place.

5. Compose the Email

An email message has a subject line, body, images, and a call-to-action. It’s all about targeting your audience. Carefully craft the subject line and the first 30 characters of the message, which appear in most mobile email clients’ previews.

6. Personalize Your Message

The cardinal rule of email marketing is that your message should read like a one-to-one conversation. Create custom fields with relevant content based on existing subscriber data. Personalization of first names is a great start.

7. Improve Results Using Subscriber Data

Using audience segmentation allows you to send more personalized messages to large groups of people. It’s possible to tailor your message to leads, current customers, and past customers.

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