With so much SEO competition nowadays, investing in SEO tools is a smart business move. There are several free SEO tools available for newbies or budget-conscious digital marketers. Select only the best SEO ranking tools for your business goals based on coverage and functionality.
Local SEO tools can help you attract local customers to your website. A large-scale, strategic digital marketing approach is required to help franchisees stand out locally and globally.
The best SEO ranking tools are very useful. When choosing online SEO tools, make sure they support Google Analytics tracking.
- WordPress NitroPack
- Page Optimizer Pro
- Google Search Console
- Moz Pro
1. WordPress NitroPack
WordPress’ all-in-one performance optimization plugin is a great choice for lightning-fast website loading. This lightweight online SEO tool uses cloud technology for all optimizations.
It uses caching, lazy loading, CDN delivery, and code minification to speed up sites. It uses Bunny CDN and Amazon CloudFront, two content delivery networks that help speed up website loading.
2. Page Optimizer Pro
Page Optimizer Pro (POP) concentrates on on-page SEO. POP as a Chrome extension allows site owners and digital marketers to quickly receive comprehensive actionable recommendations. Log in to your CMS, select the page to optimize, and let POP do the on-page analysis. You can use the plugin’s suggestions.
3. Google Search Console
Budget-conscious website owners can use Google Search Console in which it is completely free. Some of the functions it can perform include the following:
- Upload sitemaps to Google
- Notify owners of site issues
- Rank keywords for a website
- Enhance mobile-friendliness and usability
- Track the queries that get clicked.
- See backlinks
- Verify Google can find and crawl your site.
SEMrush is a powerful search engine optimization tool. On the basis of data like backlinks, word count, organic search traffic, social shares, and page age, it provides a content audit tool. These tools can help you curate relevant content to improve the reported pages. For example, it compares up to four competing URLs to help identify website opportunities.
5. Moz Pro
With Moz Pro, you can accomplish the following:
- Discover new keyword ideas
- Drag-and-drop report customization
- Identify page and SEO errors and make recommendations
- Calculate search visibility
- Create new links while maximizing existing ones