Some marketers overlook landing page design and development as a necessary component of their digital marketing strategy due to their perception of it as a costly and time-consuming process. However, failing to consider the benefits of landing page SEO on your website can jeopardize your conversion rate optimization efforts.
Are you still undecided about the value of landing page conversion to your business? Here are the top reasons why optimizing your landing pages should be a top priority.
- Generate Actionable Data and Insights
- Increase Leads
- Improve User Experience (UX)
- Boost Conversion Rates
- Maximize Your Search Ads
1. Generate Actionable Data and Insights
Effective landing pages collect prospect demographics and move them through your conversion rate optimization funnel. These pages typically contain a short form asking visitors for information such as their name, email address, and other contact details.
However, landing page forms are frequently misunderstood by marketers. Ask only for information you need. Requesting too much personal information can turn off potential customers and drive them away from your landing page.
2. Increase Leads
Landing page optimization can boost brand recognition, generate qualified leads, and improve SEO and CRO. According to a MarketingSherpa study, 68% of B2B companies use landing pages to generate leads for future conversion.
According to a HubSpot report, Marketing Benchmarks From 7,000 Businesses, businesses with 10 to 15 landing pages increase leads by up to 55%. And businesses with 40+ landing pages generate 12X more leads than those with five or less.
Clearly, knowing how to build a landing page is critical to generating more leads and increasing conversion rates. If you’re unsure how to optimize your landing pages or which calls to action will generate qualified leads, consult a local web design or content writing agency.
3. Improve User Experience (UX)
“SEO rankings are useless if visitors can’t easily understand or complete the website’s goal,” Holland said. “If a user wants to contact a business, make an appointment, or buy something, but the process is too difficult or confusing, the opportunity is lost.”
This can lead to high bounce rates, low site duration and low conversions. Using landing page SEO best practices allows you to build brand credibility and make a good first impression.
4. Boost Conversion Rates
Although landing page conversion rates vary by industry, many web design experts and content writers agree that more goal-oriented landing pages equal more conversions.
A 2019 Databox study found that the average landing page conversion rate is 26%, with most landing pages converting at 10% or less. Inexperienced CRO agencies know that these rates are more than sufficient evidence to use landing page conversion as a sustainable strategy.
5. Maximize Your Search Ads
That’s only half the battle. You need a conversion-focused landing page to maximize your digital marketing campaigns’ results.
Landing pages are useful for email marketing, social media advertising, search engine marketing (SEM), and eCommerce optimization.