As a digital marketer, you need to think of new ways to get website visitors’ email addresses.
Here are some of the most common and creative ways to collect email addresses from website visitors to help you grow your list.
Popups are currently the most popular way to collect email addresses online. You’ve probably seen them while waiting for a page to load. Their popularity is due to two factors: ease of use and effectiveness.
Adding a popup with an email form to your site is a great way to increase signups. These features, along with SmartrMail’s own free popup, make them appealing. So you should definitely use them on your site.
Popups have only one disadvantage: they can annoy some people. Especially when trying to close the umpteenth popup that’s blocking the day’s content.
If you’re worried about this happening to your visitors, there are some less intrusive popup variations you can use.
Another effective way to avoid annoying popups is to only show them after a visitor meets certain criteria. This includes time spent on your site, visits to two or more pages, and scrolling down your blog posts.
Delaying your popup means fewer people will see it. Less people seeing your popup means less signups. People who stay on your site long enough to see the popup are more qualified leads and thus more valuable to be on your email list, leading to better open rates.
Testing whether delaying popups works for your site is likely required. If they don’t cause a significant drop in conversions, the inconvenience saved to your visitors may be worth it. Otherwise, you can eliminate the delay.
Many websites have sidebars for navigation. While their primary function is to provide visitors with links to other pages, they can often accommodate other content as well.
Their width and length make them ideal for a rectangular graphic promoting your opt-in incentive. It will be highly visible without distracting your visitors.
If your site already has a large sidebar, this option is a no-brainer. In crowded sidebars, see if you can remove anything to make room for your email opt-in form. The addition of a sidebar will likely necessitate a moderate site restructure. But if you’re having trouble getting email signups, it might be worth it.
Sticky Top Bar
A thin bar at the top of your page that stays visible as your visitors scroll down will capture their attention without being intrusive.
These bars are usually used to notify visitors of updates or announcements, but you can also add an email address box and a subscribe button. Because it’s so visible on your site, everyone can opt-in to your email list if they want.
Adding an incentive offer, explaining why visitors should sign up, and making the bar stand out will increase conversions. DIYthemes gained 1,180 new email subscribers in 30 days by adding a top bar to their site.
Instead of a pop-up, you could use welcome gates to draw more attention to your site.
Welcome gates are full-page popups. They’ll appear a few seconds after the page loads, letting users see the actual page they’re visiting. This helps prevent people from visiting the wrong site or clicking the wrong link. This makes them look like landing pages.
For the same reason, you should avoid showing the same person the same welcome gate multiple times. Those who have already filled out the welcome gate form will want to exit the form. This is where they may bounce if they choose to exit the page. To avoid this, make sure the welcome gate isn’t shown to repeat visitors and provide an easy way to exit the sign-up form.
They are less annoying than popups because they are newer. This is especially true if your welcome gate isn’t too aggressive in requesting an email address. Instead, include your opt-in incentive and politely ask for your visitor’s address.
Footer Subscription Form
A subscription box is usually found in the website’s footer. So people who want to join your email list often skip to the page’s footer, expecting to see an opt-in form.
Aside from being in the footer, these boxes automatically appear on all pages of your site. Instead of manually creating them on all your pages, you can set it up once.
While this isn’t the most creative way to collect email addresses from website visitors, it is a requirement of web design.