Throughout history, advertising has relied heavily on word-of-mouth. It is a certain-fire way to increase sales and traffic. When it comes to marketing, small businesses and startups often do not have a budget similar to large corporations. However, digital marketing is a method that can always be within a thinkable budget for small businesses.
Digital marketing is one method for small businesses and startups to connect with prospective customers and clients. Digital marketing techniques include content SEO, pay-per-click (PPC) advertising, website development, content writing, and social media marketing. These techniques are effective and necessary for a business’s website to generate sales and traffic. Social media marketing, on the other hand, is important for increasing brand awareness.
If you own a small business or startup, here are a few reasons to devote time and effort to social media marketing.
Social media users are increasing day by day
According to Statista, there will be approximately 3.6 billion social media users by 2020. According to estimates, these figures will reach 4.41 billion by 2025. With more people on these platforms, you’ll find more potential customers. However, you must have a marketing strategy in place in order to reach your target audience.
Almost every type of business, both large and small, has a presence on social media. The reason for this is that these platforms enable them to locate potential customers. Numerous businesses derive traffic from social media platforms.
Social media users are spending more time than ever
Users spend an average of more than two hours per day on social media. Businesses have more opportunities to reach customers as a result of increased user activity on the platform. This does, however, imply that competition exists. There are companies that specialize in social media marketing that assist startups in connecting with their customers. First Page, a Melbourne-based social media marketing agency, is one such digital marketing firm that specializes in this.
Social media users search for products on the platform
According to GlobalWebIndex, approximately 54% of social media usage is for product research. Users are not just conducting product research; they are also interacting with a brand. As a result, businesses can leverage social media’s power to increase brand awareness among the general public. Individuals gravitate toward brands that share their values. Additionally, brands that are active on social media and engage with their followers are certain to gain traction.
Social media sponsored posts to get hits
Numerous brands employ influencers to promote their products on social media platforms. On social media platforms such as Instagram, influencers and bloggers have a large following. They have the ability to persuade their followers to investigate a brand or product.
For marketers and businesses, social media is vital. It not only serves as a showcase for small businesses and startups, but also enables direct communication with their customers.