Video Marketing Statistics: Everything You Need to Know

Video marketing has evolved significantly over the years. It is now vital for your business to stay current on the latest trends and statistics in video marketing. It’s important to examine certain video marketing statistics that can assist you in marketing your business more effectively.

This article will discuss all of the significant statistics that you should be aware of. These statistics will assist you in comprehending the current and future importance of video marketing.

22% of all business videos are streamed on a Thursday

If you’re involved in video marketing, debates over when to launch the video may seem fairly common. You can simply use Thursday to share useful content with your audience. It’s because the majority of business videos are viewed on Thursdays.

If not Thursday, Wednesday is a good day to post such content online. Survey revealed that business video views increase by 18% on Wednesdays. This is because, at the start of the week, business leaders are typically preoccupied with urgent matters. They gain more time throughout the week to navigate and browse such content online.

Desktop accounts for 87% of views for B2B video marketing

Many business owners believe that the majority of content is viewed on mobile devices. However, keep in mind that desktop users account for 87 percent of B2B content views. Given the magnitude of the figure, it is critical to consider its significance.

This is because the majority of B2B content’s audience is composed of people who are browsing the web from their offices. When you make your business-to-business videos desktop compatible, the viewing experience becomes more engaging for viewers, which benefits you.

85% of the time, businesses distribute video content via their websites

Although there are numerous ways to share and distribute videos, such as YouTube, Facebook, and other social networking sites, 85 percent of the time, businesses choose their own website as the primary distribution channel for videos.

When brands embed videos on their websites, the likelihood of viewers discovering additional online content increases. These high-quality corporate videos are an excellent way to highlight the company’s accomplishments while also demonstrating how appealing a place to work is.

In 56% of cases, businesses prefer webinars over other types of video content

It is indeed difficult to determine the type of video content to post online for any business. They prefer webinars in 56% of cases. When it comes to company investments, social media videos and product guides come in second place to webinars.

Webinars are one of the most effective forms of video marketing. You can make use of numerous webinar formats to increase company profits. Such videos enable viewers to express their opinions on future-relevant issues.

85% of businesses employ metrics to determine the effectiveness of video

Companies’ reliance on ultra-detailed metrics is likely to grow significantly in the coming years. Additionally, 11% of these individuals stated that they used advanced metrics such as viewer drop-off rates and heat maps to determine the effectiveness of online videos they posted.

Although some businesses remain skeptical, they must understand that using video metrics can reveal what is working. It can also reveal things that you don’t need. Then, you will know how effective your video is for marketing.

73% of business videos are less than two minutes in length

According to 2020 video marketing trends, it is preferable to keep business videos brief and succinct. While 73% of uploaded videos are under two minutes in length, only about 2% exceed ten minutes.

The primary objective of video content is to keep the audience engaged throughout the duration of the video. When you increase the length of the video, viewers may lose interest. And they will miss many critical data and facts that you would have wanted them to see.

57% of small-to medium-sized businesses utilize both internal and external video creation resources

57% of small to medium businesses effectively meet their video production goals by utilizing both internal and external resources. Utilizing internal resources first and then supplementing with external resources is actually quite prudent.

By and large, businesses of all sizes rely heavily on their internal resources. Businesses can maximize the effectiveness of such resources by developing the skills of existing employees or even by hiring video production experts.

If a video is less than a minute, 68% of viewers will watch the entire video

Another statistic indicates that 68 percent of viewers will watch your video completely if it is less than a minute long.

If you’re a video marketer, you need to be able to convey the maximum amount of useful information in the simplest and most effective manner possible in the shortest amount of video time. This is especially critical if your brand has not yet earned the viewing audience’s trust.

These statistics can undoubtedly assist you in optimizing your current video marketing techniques. By adhering to these emerging trends, you can significantly increase your business’s success by stepping up your video marketing game.

Regardless of the size of your business, achieving milestones in your business journey through videos is certainly possible.

You can undoubtedly maximize your potential for marketing your business via videos and significantly more effectively reach your target audience if you keep these statistics in mind when developing video marketing strategies.

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