5 Super Actionable Strategies That Make Your Instagram Marketing Campaign Go Viral

Instagram is a fantastic platform for promoting your brand, connecting with a large audience, and increasing engagement. Instagram continues to grow daily, with over 300 million active users worldwide. Developing a successful campaign is not always straightforward. Throughout the campaign, you’re attempting to accomplish a goal through well-planned content and a laser-focused audience. Let us examine a few factors to consider in order to develop a more complete picture of users.

1. Set Goals, Tactics, Timeline & Budget


To begin, you should have a firm grasp on the objective of your Instagram campaign.

  • If you want to drive people to an offline store or event, you must set specific goals, such as hosting a contest, conducting giveaways, or using hashtags.
  • If your goal is to increase brand awareness, there are numerous ways to do so; you can post consistently, use hashtags, share outstanding images, or create a posting schedule.
  • If your objective is to increase sales, you must effectively capture people’s attention. Ascertain that you include a call to action button or links that will direct them to make a purchase.
  • Alternatively, if your goal is to increase your followers, you’ll need to develop a strong strategy in addition to the others mentioned above.


When you are aware of your target audience, you must consider a variety of different tactics. To conduct a contest, establish a budget for prizes, legal fees, and administration. Maintain a constant focus on reviewing posts and responding to followers in a timely manner. To collaborate with influencers, you must first create a list of influencers that you are familiar with or would like to work with.

Also, you must determine whether these influencers work exclusively on sponsored posts or not. A technique in which some brands collaborate with other businesses to run campaigns, which is an effective way to connect followers to other brands that offer similar products and services to yours. If you sell digital or physical products, you may want to consider offering coupons to your followers.


Long-term growth of an Instagram following is critical; thus, Instagram campaigns work indefinitely. Typically, you’ll need to develop a few structured campaigns in order to grow your following and engage your target audience with your business, and then supplement them with some strategic ideas. When running a contest, collaborating with an influencer, or launching a product, be prepared and planned for the campaign’s end date, which enables the team to pull everything off on time.

Decide Budget for Campaigns

Calculate precisely how much money to invest in campaigns and the returns you receive. Prior to selling a product, attempt to forecast the campaign’s sales and base your strategy on that figure. If you’re unsure how much to invest, start with a smaller budget and gradually increase it if you see potential for success. Regardless of the amount, always plan ahead to avoid being surprised when the bill is received.

2. Know Your Audience

When creating an Instagram campaign, the first step is to identify the target audience. It’s ideal if you have a clear understanding of what your audience expects from you, their interests, their interactions, and who they trust. You may be aware of it from previous experiences, but in order to execute the campaign properly, you must understand the level of interactions in detail. Knowing your audience better enables you to create more engaging content, and when people enjoy it, you typically receive automatic Instagram likes, paving the way to increase brand awareness, engagement, and sales.

Numerous tools available on the market assist you in determining who your followers are and why they follow you. These tools enable you to monitor your campaign’s performance on Instagram; you can monitor engagement from previous and current posts, get feedback on how it works, gain valuable knowledge about customer interactions, and learn how to efficiently expand your reach.

3. Develop A Message

The critical component of your campaign has an aesthetic tone that lends your brand personality. People notice how you communicate with them; maintain a consistent tone in your captions, whether friendly or formal. While the majority of brands opt for a warm tone, the opposite can work well as well. During audience research, make an effort to elicit detailed information about the followers’ needs and desires. That could be the primary goal of your campaign; you could then appeal to them to help them achieve their goals and desires. Certain businesses create campaigns not just to promote their brands, but also to support a cause they believe in. Examine your followers’ general interests to see if they align with your brand’s characteristics. This way, you can ensure the success of your campaign and boost your visibility.

4. Campaign on Other Social Media Platforms

It is not enough to promote brands on Instagram; brands must also be promoted on other social media platforms to achieve success. Restricting your movement to a single platform may prevent you from reaching a broader audience with your brands. You could create a custom landing page that directs visitors to your Instagram campaigns. Make certain that the branding and its style are well-represented in the campaign. The quality of the branding determines the campaign’s effectiveness. If you run an e-commerce business, you may want to consider connecting your Instagram account to your website in order to generate sales from campaigns. The content you share on your website will benefit your followers who are not currently following you on Instagram. Eventually, as you promote more products on Instagram, you will be able to increase engagement on your website, even if you do not update it frequently.

5. Create Right Hashtags

Hashtags are critical components of Instagram campaigns. While it may be simple to create one, it is quite difficult to create a hashtag that attracts attention and increases brand awareness. You must choose the hashtags that will work best to promote your campaigns. Instead of lengthy texts that are difficult to type on small mobile keyboards, create short and straightforward hashtags. The most effective hashtag campaigns use three or fewer words. Additionally, you could create easily-remembered hashtags. Whatever hashtags you choose, make certain they are relevant to your brand and its personality.

Final Remarks

Understanding your audience’s interests and desires enables you to run an effective Instagram campaign. With outstanding images and sound strategies, you can ensure that your business campaign achieves the desired results.

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