You may have amassed a sizable follower and created some truly amazing content. However, without a well-planned content calendar, your social media presence will never reach its full potential.
A content calendar can increase your efficiency by providing precise timing for each post. Are you still undecided? Continue reading to learn how to use a content calendar effectively!
What Is a Content Calendar?
This guide will teach you the numerous advantages of utilizing a social media content calendar. To begin, however, we must address a fundamental question: what is a content calendar, exactly?
This term refers to any technique that enables you to write and schedule social media posts in advance. A calendar can be as simple as an online document where you keep track of ideas for future posts. However, the majority of individuals and businesses now prefer to schedule content via apps.
You can use this app to direct specific posts to specific social media platforms. Then you can schedule the posts to go “live” at a specified time and date in the future.
While a content calendar can assist you in planning posts for the coming year and beyond, is it truly worth your time? Following that, we’ll discuss the numerous benefits of utilizing a social media content calendar.
One of the difficulties with social media is that inspiration can strike at random times, resulting in erratic posting. However, if you truly want each post to be seen by as many people as possible, you must be consistent in your posting.
Consistent posting provides something to look forward to for your most devoted online fans. For instance, if you post on Mondays and Fridays at 8:00 a.m., your most devoted followers will watch for your content.
However, consistency in posting is critical for reaching your more casual fans as well. That’s because consistent posting of new content increases the likelihood of your content appearing in their feed as they scroll. And as more people engage with your posts, your brand will be discovered by an even larger audience.
Have you ever attempted to write a social media post and found yourself at a loss for words? Nothing is more irritating than frantically Googling inspirational quotes in the hope of creating a hastily composed Facebook post at the last minute.
With a content calendar, you can organize and research your posts in advance. In addition, you can schedule posts for months in advance. That means you won’t be pressed for time like a college student facing a midnight deadline!
Long term Strategies
The majority of contemporary digital marketing strategies are integrated into a larger campaign. The philosophy is straightforward: your current and future marketing plans should work in concert to achieve your various KPIs.
If, on the other hand, you’re simply writing social media posts when the mood strikes, your social media marketing will be isolated from the rest of your digital marketing. However, a content calendar strategy can alter all of that.
Once you begin scheduling posts months in advance, you gain the luxury of planning ahead. That means you can develop bold social media marketing campaigns around new product launches or online contests. Additionally, these posts can be seamlessly integrated into the rest of your digital marketing strategy.
Reduce the Number of Mistakes
The majority of writers live by a simple adage: the simplest way to discover a mistake is to click the “send” button. And this is most emphatically true of social media posts!
The erroneous entry could be as simple as an obnoxious typo. Alternatively, it could be something more serious, such as linking to the incorrect website or using the incorrect image. And the worst part is that once you publish your error, the cat is already out of the bag.
Of course, you can always delete and/or edit the post. However, there is no way to determine how many people saw the post prior to your correction.
You can do much more with a social media content calendar than simply plan out your posts in advance. Additionally, you can spend time editing each post for minor and major errors long before it is published. The end result is that each and every post is nice and polished before it is seen by a customer.
Marketing Around Special Holidays
When it comes to social media marketing, the majority of businesses plan posts around “big” holidays like Thanksgiving, Christmas, and even Halloween. However, there are a plethora of additional holidays and commemorative days that you can schedule posts around.
For instance, each year on May 4th, “Star Wars” day is observed. On that day, creating a Star Wars-themed post is an excellent way to appeal to everyone’s inner geek.
Also, January 20th is National Cheese Lovers Day. What better day to share some of your own “cheesy” content?
By using a content calendar to schedule posts in advance, you can create quirky content for as many fun holidays as you want. Additionally, scheduling posts rather than writing them on the fly will give you additional time to research the holidays you wish to write about.
Get the Timing “Just Right”
Speaking of time, there is another critical reason you need a good content calendar: it enables you to get the timing of each post “just right.”
If you wait for inspiration to strike, you may find yourself posting extremely late at night or very early in the morning. At that point, it makes no difference how good your post is because a large portion of your audience is asleep!
A calendar enables you to schedule posts for the most optimal time on any given day. For example, between 11:00 a.m. and 2:00 p.m., Facebook posts receive the most engagement. Likewise, Wednesday is the best day to post for whatever reason!
Bear in mind that content calendars enable you to determine which strategies work best for you and your business. Eventually, you’ll learn when and how to post the most effective content.