What if one of today’s hottest marketing strategies was a true throwback? ”
Two years ago, the concept of an email newsletter seemed positively antiquated. How did these newsletters regain popularity, and why is this relevant to your business? Continue reading to determine whether an email newsletter is a good fit for your business and you.
Return of the Email Newsletter
Your primary concern right now may be how and why the email newsletter has regained relevance. And it’s all thanks to the new platform Substack in many ways. Substack’s platform enables anyone (from freelance writers to large corporations) to create an email newsletter. It is completely free to create and distribute emails to an unlimited number of followers, as long as you are not charging them a monthly fee.
Substack takes a 10% cut of your monthly profits as soon as you begin charging your readers. While this format appears straightforward, it attracted a diverse range of writers for a variety of reasons. Some hope to use the platform as a springboard for a new writing career. Others are seasoned writers who are tired of squabbling with editors or simply miss the excitement of writing for alternative weekly newspapers. While Substack has reintroduced cool to newsletters, it is not your only option for creating and distributing your own content.
Different Newsletter Options
If you crave the possibility of significant exposure, Substack is an excellent choice. However, similar services exist, such as Tinyletter and Buttondown. Each service has its own set of advantages and disadvantages, as well as certain audience segments that may be more conducive to your content.
Of course, nothing requires you to use a major service. If you already have a business, you may already be using email marketing on a regular basis. In this case, you may be able to create a weekly newsletter and incorporate it into your email marketing strategy.
In a nutshell? You have numerous options. To assist you in determining whether a newsletter is right for you, we’re going to take a closer look at why this format benefits both writers and readers.
A More Personal Relationship
You may still be wondering what a newsletter is good for, both writers and readers. And one of the most straightforward answers is that it facilitates the development of a more personal and intimate relationship between the two parties.
A newsletter is extremely personal for the writer, as they are in charge of everything. The writer is entirely responsible for the newsletter’s content, and there are no editors. This allows them to write about whatever they want.
And readers appreciate the experience of receiving raw, authentic thoughts from authors they admire. And even the act of reading a newsletter is quite personal: it’s akin to receiving a lengthy letter from someone you truly admire each week!
If you run a small business, you can be confident that the loyalty readers have for their favorite authors will extend to your enterprise. This ultimately results in increased sales.
Slowing Down In a Fast-Paced World
To truly appreciate newsletters, all you have to do is contrast them with social media. At first glance, you might believe social media is also quite personal. You can cultivate followers and write about anything under the sun on the platform of your choice.
However, on social media, you are competing for followers with countless others. And as your followers scroll through their social media feeds, your messages can easily get lost among thousands of others.
With a newsletter, you can take your time and write lengthy pieces of content rather than cramming everything into something as small as a tweet. And you’ll quickly discover that your readers appreciate the experience of resuming reading something substantial and consequential.
Newsletters and Email Marketing
As previously stated, nothing prevents you or your business from creating your own email newsletter. However, if your business already uses email marketing, you can easily incorporate the newsletter into that campaign to reach your existing customer base.
Believe it or not, a business receives the majority of the benefits associated with newsletters that an individual does. For instance, those who read your newsletter will shift their focus away from the business as a faceless entity and toward the real men and women who make it up.
Additionally, a newsletter is an excellent vehicle for introducing some of your content marketing ideas. Rather than attempting to sell products to consumers, use the newsletter to provide them with information that is pertinent to their concerns. If you sell furniture, for example, you can use your newsletter to educate readers about interior design.
Readers will appreciate the fact that your newsletter is more than a product advertisement. And the more information you provide, the greater their loyalty to your business will grow.
Don’t Reinvent the Wheel
Are you interested in writing a newsletter but are unsure where to begin? The good news is that you do not need to reinvent the wheel.
Substack and other platforms provide thousands of opportunities to read what others are writing for free. This can be a rich source of inspiration for topics such as newsletter content, tone, layout, and style.