How To Improve Your Email Response Rate

5 Ways to Increase the Response Rate to Your Emails | SmallBizClub

The followings below are some ways to improve your Email response rate:

1. Qualify Your Leads
Looking for key point to increase your email response rate? it is not just about sending your emails to people who won’t be concerned about what you offer. The best way for you to understand if you should spend your time on prospects is for you to qualify them.

Gather prospect contact information that are potential, including the site visits, email subscriptions, and also social media, to decide if prospects meet your ideal customer profile. After that, you should be able to understand the leads’ needs, their purchasing authority, and any other budget constraints. Now you need to get in touch with only those leads who have a mutual fit with what you offer.

2. Use Personalization
Personalization is very power. Personalized emails shows 6 times a higher performance rates. Therefore, if you will have to improve your response rate, you need to do the research to find out what information you need to include in your email subject line or the body to resonate with your subscribers.

For instance, before you start sending a cold email to your prospect, you may check out their LinkedIn profile to learn more about what they are interested in or their activities. Say, if you discover that your potential customer runs a blog, you may want to use this information as a tool in the very introduction of your own email:

3. Find the Right Time
Stated as a rule, marketers consider sending email to prospects 2-3 times a month, which is a frequency that is perfect not to overload your users’ inbox and deliver much value. As for the timing, opinions differ. Some specialists claim that when graded, the highest response rate is mostly on the weekends.

4. Deliver Value
Nearly 3/4 of the customers online are disappointed about so many websites when they receive messages (promotions, ads, promo, etc.) that are not relevant to them. So, if you are going to get more responses, you need to ensure your email content delivers real value to your customers.

If you want to send your sales offers, do not sell it in the first email. This will just kill your strategy at the spot. Remember that the core matter is to demonstrate to your client that you understand what they need rather than for you showing off all merits of your product or service.

5. Check the Sender
If you want your subscribers to reply to your message, do ensure that there is a person on the other side to whom they will be addressing their reply. Do not change the sender’s name too often. Besides, you need to check whether you are not sending from a ‘no-reply’ address. Be very plain, send an email from a real person, not a company’s account or your team’s account.

6. Create Catchy Subject Lines
Subject lines are the “golden gates” to your email. If you really want to grab the reader’s attention and make them open their inbox, there are various approaches to catchy subject lines:

1. You can create a feeling of urgency.

2. You can also arouse your reader’s curiosity.

3. You can make use of a subject that would communicate social proof by simply highlighting that others are already making use of your product or service.

4 Reasons Why You Need Email Marketing For Your Internet Marketing

9 Reasons Why Email Marketing Is So Important – Site-Seeker

You Need Email Marketing For Your Internet Marketing

“If you want to venture into a real business, email is still in this recent time the most effective way in which you can universally reach out to people who have expressed their interest in your product or your site.
Still thinking about making Email Marketing something for your company? Here we have 4 reasons why you should not ignore this channel called Email Marketing.

1. It is More Effective Than the Social Media (for Customer Acquisition)

Don’t get it wrong, social media is a very important component you can use in any business’ marketing strategy. Social Media is a great channel that enables you to interact with your audience and it also strengthens your personal relationship with them. And because of this reason, it becomes an important first step towards reaching your goal – the conversion.

But when we talk about converting people into members, customers or supporters, the email marketing is the best way to go.

80% and 81% of respondents, respectively, confirmed that email marketing drives customer retention and acquisition. The usefulness of Email was copied by other digital tactics like the verification of organic search at 62% for that of acquisition and social media is at 44% for retention, both were rated effective by just far fewer respondents than chose email.

2. Economic and Cost Effective

It is very easy, inexpensive, and effective. Email marketing allows owners of business to reach a larger number of consumers at a rate that is very cheap or nearly nothing per message.

For owners of business that are little on a budget, this is a better choice than the normal traditional marketing channels like the radio, TV, or direct mail. A joint study and research from the Forrester Research and found out that 85% of US retailers give consideration to the email marketing as one of the most effective customer acquisition tactics that has ever been.

Even with how the new technology and social networks has innovated new features, marketers keep coming back to email.

3. Personal and Customisable

In email marketing, the real thing you are doing is segmenting your audience into lists, and sending each list an organized email message that has involvement with your reader and can provide them with something that they will value (targeted and segmented emails generate 58% of all revenue according to DMA, and the marketers that make use of segmented campaigns, have noted a total of 760% increase in revenue, according to Campaign Monitor).

Email marketing is very important for building a strong relationship with leads, prospects, your current customers, and even past customers because it gives you the opportunity to speak directly to your customers, in their inbox, at a pretty convenient time for them.

4. Action Oriented

Whether you agree to this or not, almost everybody is trained to do something with the email, either to reply, forward, sign-up, click-through, or even straight buying.
Think about this!

Email is by nature transactional and you can possibly use it to direct traffic to your website and ultimately drive some sales.

As you build your small business or startup your marketing strategy as a whole, making use of the email will allow you to see straight away results.

This means that you are not just sending out newsletters, but also using the email automation based on triggers of your customers.

Getting Started With Email Marketing: 5 Things You First Need to Do

Get Started With Email Marketing: 10 Things You Need to Do First
Email marketing has really changed since the Constant Contact introduced the first email marketing tool for those small businesses in the year 1998.
But what still did not change is the effectiveness of email marketing.

From our conversations with those small businesses, We’ve learned that the figuring out of how you can get started with email marketing is mainly in most cases the hardest part.

Here we have complied 5 things you need to do to help you out when you’re getting started with email marketing:


1.Select an Email Marketing Service Provider

If you’re really serious about the email marketing, you would need to choose and work with an email marketing service provider. Working with an email provider is the only way your business can have leverage email marketing automation to give an effective delivery messages to large groups of subscribers or contacts.

You’ll also have benefit from different professional email templates, various tools to help you grow and help you manage your email list, and also tracking features that will show you who is opening and who is engaging with your campaigns and your messages.


2. Gathering Contacts for Your Email Marketing List

Most businesses will already have some existing contacts to start up an email list. Think of the people and the customers you already have a relationship with. It maybe the business contacts you regularly email; or maybe you just start with just a few supportive family and friends.

Either you’re building an email list completely right from the scratch, don’t you get discouraged. First, start by putting a paper sign-up sheet close to your register, adding an online sign-up form to your website, and also encouraging your social media followers and all your loyal customers to sign up with you.

Note: In what so ever you do, don’t be tempted to purchase an email list first. Email marketing is more about building and nurturing your relationships with customers; connecting with a few list of quality contacts will be very impactful than just going out and blasting messages to large contacts that don’t even have any knowledge of your business.


3. Adding Your Contacts into Your Email Marketing Account

Once you have got an email marketing account there is an initial list to send to, you can add your contacts into your account.

You can start up by uploading a contact list from a spreadsheet that is already existing or you can import contacts right from an Ouook or Gmail account.

If it is possible, you can organize your contacts into separate lists based on the knowledge you have about them. For example, if you own a gym, you can create separate email lists for those who have attended yoga class versus those who have taken taken swimming lessons.

That way you can easily reach out targeted email based on their specific interests.


4. Setting up Your Welcome Email

The first message your new email subscribers receive from you is our welcome email.
The welcome emails are especially very important because they serve as your first impression (remember first impression matters) and reach people at a time when they’re highly engaged with your business. You can be expectant of a higher than average open rate for your welcome email, so make sure you’re delivering value right away and not irrelevant message.

First start up with a warm greeting, then provide an overview of what they should be expecting to receive from you in the future, and it is important that you offer them something useful right away.

Once this is set up, your welcome email will automatically send to all new contacts.


5. Creating a Re-Usable Email Template

This part is fun! Even if you are not a designer, you can still send emails that are beautifully-designed and professional that look good on any device.

Constant Contact has so many hundreds of email templates for you to select from — including timely templates to stand out in the inbox.

When you are selecting a template, look for a layout that is very clean, that is eye-catching, and that is fast to get your message across. Viewers scroll through the inbox quickly — often while they just want to scan through — so select a mobile-responsive email template that will look good on any device.

Next, you customize your template with your own brand by inputting your business’s logo right at the top of your email and then linking the image back to the homepage of your website. Now you can add in your business’s signature colors and create an email footer with your business name, your contact information, and the links to your active social media channels.

Once you have successfully done these essential design elements, and they are all set up, make a copy of your email and then save a version as your master template. With this re-usable template, you do not have to begin from the scratch and adding your brand every time again.