Lite Email Extractor 1.8 or Lite18 is the latest variation of the Lite Email Extractor Software, its design is wider and easy to use with multiple functions, such as email separation, sort alphabetically, group email addresses, paste input, copy output, web or email extract option, email counter etc. Also known as Extractor Lite 1.8 or Extractor 1.8 . This tool is being used by email marketing professionals and regular users globally.
5 Reasons Why Your Email Marketing Isn’t Making Sales
Email Marketing is the core to boosting revenue in any business with an internet presence. It isn’t enough to have a website because 70 percent of people leave your site and never return. And social media is also a chancy platform to use. There’s no forecasting how its algorithm may evolve and effect whether your audience will notice your content or not. If you were blocked for an avoidable reason or have your account terminated, it can be incredibly tough to reinstate your account and make up for the time lost.
In the end, you need to have a direct way to engage with your audience and email marketing delivers just that. But what happens when you’re sending out emails but you aren’t getting sales? Email marketing is renowned to make the largest number of sales out of any marketing strategies. If your conversion rates are low, then it’s time to make some changes and figure out what’s happening.
Here are some essential concerns to look at; address these features and you’ll grow your conversions via email marketing.
- Uninspiring Topic Lines
- Lack of Personalization
- Lack of Email Segmentation
- Your Email Copy Is Very Long
- Sending Spam Messages
Uninspiring Topic Lines
The subject line of your email is the first thing that catches a user’s attention. If your subject line does not provide a compelling reason for people to open your email, they will simply delete your content without reading it. Unfortunately, there are still a large number of businesses that send emails with poor subject line writing skills. For example, instead of including an interesting topic in the subject field, they include the issue number of their newsletter and the date it was published.
With the help of a Subject Line Analyzer Tool (available online), it is possible to create an effective subject line. Enter your tentative subject line in the provided field and click on the button labeled “Analyze” to see how your subject line performs on the test. Including ‘unusual words,’ ‘emotional words,’ and ‘power words’ will help you improve your overall score. It is also beneficial to shorten the length of your subject line. Users who open your emails are more likely to read the material, which enhances the likelihood that they will make a purchase from your company.
Lack of Personalization
A topic line that addresses a specific individual by name is significantly more enticing than a subject line that is broad. Personalization in your email communicates to recipients that the message is intended for them. It also contributes to the development of a strong brand image. When a firm can call a user by their first name or give a special discount on a product that the customer was looking at, it is quite commendable.
Your email marketing service provider will offer choices that allow you to include the name of the user in the subject line of the email. CRM integrations, on the other hand, will show you how your customers have interacted with your brand. In case a large number of individuals have spent considerable time on a certain product page, you can send them an email with a discount code that is only valid for that product. Sales will surge as a result of this form of personalisation, which will also increase trust in your company.
Lack of Email Segmentation
Building an email list is something that any organization should do right from the start of their operations. You can’t, however, just end there. You must also segment your email list from the very beginning of your campaign. Segmentation is the process of categorizing and classifying your subscribers depending on characteristics such as demographics, purchasing habits, and other factors that are relevant to you. There is no limit to the number of segments that can be created in this manner.
You can mix multiple characteristics such as a person’s job, the pages they visit, and how frequently they purchase from you. In terms of the types of email marketing experiments you may conduct to test how consumers respond to your personalized content, the sky is the limit. Email lists that are segmented will assist you in creating more personalized content that is relevant to each group.
In the case of a business that specialized in resume building, it would send different emails to senior C-level executives than it would to recent graduates who were just starting out in their careers. If you have a subscription form, include a name field, and if you have a purchase form, automatically record the names of your buyers when they make a transaction. As you gather more information, you’ll be able to craft more relevant emails that quickly win users over.
Your Email Copy Is Very Long
You want to provide your users with as much information as possible and persuade them to make a purchase from you, so you stuff several paragraphs of text into your email copy. However, when was the last time you sat down and read a lengthy email during a hectic workday? The majority of people check their email several times per day, and because sorting and reading emails is a mentally taxing task, those who don’t get straight to the point will be dismissed. Keep your emails as succinct as you possibly can.
Use headlines, images, and links to longer posts instead of trying to give all the information you can now. Bonus tip again! Create interesting content formats like giveaways. People love to get things for free and giveaways generate excitement and other emotions easily. By varying your email content and adding emotion to it, you’ll get more responses to your content.
Sending Spammy Messages
The first rule of marketing (that I just made up) is to never send emails to someone who hasn’t explicitly signed up for your content. And when you do send emails, make sure the content sounds natural, doesn’t consist of any spam trigger words that immediately get your email sent to spam and should have a link for users to opt-out if they choose to.
Email providers’ spam filters are incredibly clever day by day and they can detect spammy messages very easily. Create natural-sounding terms that are focused on aiding people rather than trying to convince them to buy with hyped-up information.
Also, if you’re sending emails from your WordPress site, it’s vital to authenticate your address. Set up your SMTP to show email service providers like Gmail and others that your email address is trustworthy and not malicious. If this step isn’t done, there’s a good possibility your content will get blocked or will land in the spam bin. If you’re not comfortable with conducting this kind of technical work on your own, then utilize a plugin like WP Mail SMPT to automate the operation for you.