Lite 1.7 Email Extractor or Lite17 is an HTML/CSS/JS web application designed to filter email addresses and separate them for email marketing use. This tool will help you to avoid sending messages to invalid emails. Also known as Extractor Lite 1.7 or Extractor 1.7.
The tool is designed with HTML, CSS and JS technology to identify, sort and separate valid email address from invalid ones by detecting the @ character followed by dot. and the domain extension such as .com, .net, .org etc.
Tactics and Techniques for Email Personalization
Marketers who use medium sophistication personalization strategies are building deeper relationships with their customers and moving toward more focused marketing that generates better levels of engagement.
Most marketers who use simple customization techniques want to send out email newsletters. They may not have the time or money to devote to email personalization, but some simple strategies can help them improve the results of their efforts and raise engagement metrics.
They are as follows:
1. The name of the “from” person
When your campaign appears in your subscriber’s email, the “from” name is one of the most frequently displayed aspects.
This field features a larger text and heavier font on various desktop and mobile clients to help consumers immediately identify who the email is from before the recipient reads it.
Given its prominence, it’s unsurprising that 68 percent of Americans say the “from” name influences their decision to open an email.
You can tailor the “from” name of your emails so that various subscribers see different names to appeal to these folks and get more of them to open your ads.
Sending marketing campaigns from the specific sales representative or account manager who is currently dealing with a certain account is a popular use case for this.
Dubsat performs a superb job doing this in their promotional campaigns, dynamically changing the “from” name so that the email appears to originate from the client’s normal account manager.
If you’re a Campaign Monitor customer, Personalization Tags make this simple.
Simply input the Personalization Tag you want to use in the “from” name section when creating your campaign. When you send your campaign, the information you’ve saved in your email list will immediately replace it (i.e., the name of the sales representative who is working with the account).
2. The heading
The subject line is the second most visible element in the inbox, after the “from” name.
The subject line is darker, stronger lettering on most devices in an attempt to stand out amid the other aspects of the email.
Because of its prominence in the inbox, your subject line is bound to have a big impact on open rates, and our research suggests that putting the recipient’s first name in the subject line can raise open rates by 26%.
Converse uses the subscriber’s first name in the subject line of their email campaigns to help the campaign stand out in the inbox and attract people to open it.
If you’re a Campaign Monitor customer, you can use Personalization Tags to accomplish this.
Simply click the “Insert Personalization” button when creating your subject line to view a list of the different Personalization Tags you can use in your subject line. When you send your campaign, the information you’ve saved in your email list will immediately replace it (i.e., the first name of the subscriber.)
3. Content of the email
There are various ways to tailor the body content of your email messages beyond the “from” name and subject line to make them more relevant to subscribers and raise the likelihood that they will click through.
4. Make a duplicate
You may quickly tailor the wording in your email campaigns if you have the initial name, company, or even t-shirt size of your subscribers recorded in your email list.
The most popular example of this is including a subscriber’s first name in an email, like in this example from Sephora, who did so to address them more personally.
While personalization of first names is the most prominent example, it is far from the only one.
You can save any piece of information about your subscribers (e.g., gender, t-shirt size, birthday, etc.) in custom fields and then utilize it to tailor campaigns.
Dropbox does a fantastic job of this, incorporating the subscriber’s company name to raise the level of personalisation and boost the email’s relevancy for the reader.
You may personalize your copy directly in the drag-and-drop email builder if you’re a Campaign Monitor customer.
Simply choose “Insert personalization” from the drop-down menu to see all of the available Personalization Tags. The tags will be automatically replaced by the information saved in your email list when you send your campaign (i.e., the first name of the subscriber.)
You can dynamically adjust the images in your email marketing campaigns in addition to the text to better appeal to specific subscribers.
Using images to increase your email click-through rate is a great method to do it. In fact, we tried dynamically modifying the pictures to reflect the subscriber’s location in a recent campaign. We developed customized images for people in the United Kingdom, the United States, and Australia, and compared them to a generic version (with only one location-agnostic image) to see if personalized images were more effective.
We were able to raise our email click-through rate by 29% by personalizing the pictures in our email campaign to the subscriber’s region.
If you use Campaign Monitor, you can accomplish this right in the email builder. Simply choose the photographs you want to customise, and then the list section for which you want them to appear (i.e., subscribers in Australia).
6. Offers dynamic content
Smart businesses are leveraging demographic and regional data to tailor offers to each customer. To make the entire campaign more relevant and enticing to readers, you can dynamically update entire chunks of content within your email.
Showing menswear to male subscribers while showing womenswear to female subscribers is a popular use case for this.
Adidas did this in their Originals series email ads. They ensured that each subscriber saw the most relevant and appealing products that would persuade them to make a purchase by dynamically adjusting the products being offered based on the subscriber’s gender.
If you use Campaign Monitor, you can accomplish this right in the email builder. Simply choose the portion of content you want to personalize, and then the list segment you want it to appear in (i.e., male subscribers).
You can use personalisation and automation in email marketing to entice clients who have already engaged to return.
You can send a re-engagement campaign to inactive subscribers asking if they still want to hear from you. Likewise, you can send them special offers, thank-you cards, or ask for their feedback directly. Remember, this is your last chance to impress your subscribers, so pull out all the stops with the best content and offer.