CEOWORLD magazine
The marketing strategy has many of the small steps that have to be completed successfully in order for the company to be very profitable. However, there are just four big umbrellas that define how the layout should possibly be structured. Whenever we have to think about the big plans and the long-term goals we should start from the general idea and then we can come and break it into small pieces to see how possible every part of the process will be done correctly. In the marketing strategies we have some few words about the segmentation, the targeting, the positioning, and the differentiation. We will view some of this…

Segmentation
To define the segmentation we have to first define the market and when we are talking about the market we do not refer to the products we sell; we are simply referring to the consumers out there. The products and the consumers are in a constant communication and they also evolve almost simultaneously. Like in the Darwin’s Law the useful products that can beat the competition will last longer and then will finally manage to survive. But what is the initial idea that is behind this success?
As said earlier, the audience is very huge and it is not all of them that are going to buy the product that we offer.

Some of them may not be interested at all and some may have the value provided by us all covered by a different company or product. It is our responsibility for us to identify who are the ones that we can attract making use of our special offerings. If every company’s target is focused to add value to its products, it is needed for them to have a clue of the customers available. It is also important to realize that you cannot for yourself have the the whole share of the market. Even if all of the customers were committed to your brand only, you would not be able to serve all of them successfully.

Even the so called giant companies of each industry do not at all have the whole pie for themselves. The reason why the segmentation is essential is that every of the consumer does not share the same needs and the same characteristics. So, in order to serve him, we have to first identify him as much as possible. Adding details to his profile will for sure give us a clue of what we have to do so we can add value to our products that will be attracting the specific customer. Remember that, in the end, you will be able to serve only the small segments of the market.