You may be wondering how to track a particular trending topic on social media. There is an abundance of resources available on the web for monitoring social media trends and using that information to your advantage in advertising.
These 7 trend-tracking tools are just a small fraction of what’s out there, but they’re some of the best.
- TweetDeck
- Cyfe
- Google Trends
- Hootsuite
- Tumblr
- Hootsuite
TweetDeck
If you want to keep tabs on the popularity of specific hashtags on Twitter, you can do so for free using TweetDeck. The dashboard consolidates your Twitter feed, direct messages, and notifications into one convenient location, ensuring that you never miss a beat.
TweetDeck isn’t as flexible as dashboards like Cyfe and Hootsuite, and you can’t use it to keep tabs on other social media sites.
Cyfe
This comprehensive social trend dashboard gives you the ability to create your own applications. There are widgets available to make virtually any type of content, whether for personal use, advertising, or academic study. Cyfe is a fantastic tool for streamlining the process of keeping tabs on a wide variety of trending hash tags and keywords.
Google Trends
If you want to keep tabs on current events from a bird’s-eye view, Google Trends is your best bet. By analyzing search data, Google Trends can provide a more comprehensive picture of what’s popular than looking at data from a single social network, which could lead to better decisions about what to promote, engage with, and follow. You can always be in the know with the help of Google Alerts, which can be set up for any keyword of your choosing.
Hootsuite
Hootsuite provides a robust set of features for keeping tabs on social media trends around the clock, whether you’re interested in following a single trending hashtag or a wide range of related topics. Check out Hootsuite’s webinars to learn about the platform’s advanced features. Read on for what we thought of Hootsuite.
You can also get the jump on the news on Reddit. Unlike the meme-centric Tumblr, Reddit highlights developments across a variety of topic areas. Tech news often breaks first on Reddit, and the site’s “Ask Me Anything” forums are excellent for getting questions answered by industry professionals. As an alternative, you can check out Trending Reddit to see the most popular topics of the moment.
Tumblr
Memes and other forms of viral content often make the rounds on Tumblr for several weeks before they make their way to Facebook. However, if you keep your dashboard stocked with a good variety of active blogs, Tumblr can still be a great source of internet content, especially in the pop culture realm, right when it has been posted.
Geofeedia
Do you have a need to know what’s popular in various regions? If you want to keep tabs on what’s going on in different parts of the world, try out Geofeedia. By focusing on these areas, patterns can be discovered and trends can be responded to in real time. Furthermore, the spread of a trend from one area to another can be followed in order to create a useful historical record.