Earning new subscribers, increasing open rates, retaining subscribers, and increasing click-through rates are the six biggest challenges in email marketing.
- Your campaign will fail if your deliverability rate is low
- It’s not simple to boost email open rates
- Keeping email list members is essential
- Attracting new paying customers can be difficult
- A campaign with a low number of click-throughs is doomed to fail
Your campaign will fail if your deliverability rate is low
If all of your emails are being routed to the spam folder, it won’t matter how compelling or interesting the subject line is. Getting past the spam filter has been a major obstacle for email marketers from the beginning. Problems with deliverability are also caused by inbox overload and invalid email addresses.
ISPs are more likely to blacklist you if you have a very low deliverability rate. Inadequate deliverability indicates squandered resources.
Therefore, the use of spammy language should be avoided at all costs. Do not use any of the typical spam words in your subject lines in order to avoid being flagged as spam.
Make sure your list of contacts is up to date. Likewise, be sure to verify user inboxes. Include a second confirmation step to increase the reliability of submitted email addresses. You could, for instance, have new subscribers double-enter their email address or confirm it with a confirmation email.
Allow users to easily change their contact details. It is possible for subscribers to either gain access to a new email address or change to a new one. Facilitate changes to their contact data on your site.
It’s not simple to boost email open rates
According to MailChimp, open rates for emails are typically around 21%, though this number varies widely across sectors. Since it does you no good if your emails go unread, increasing your open rates is a great way to boost the effectiveness of your email marketing efforts.
As a result, there are a number of strategies you can employ to boost the percentage of recipients who click on your marketing emails.
Subject lines should be brief. Keep in mind that the recipient’s attention span is short, so you’ll want to make sure your subject lines are interesting. Create succinct subject lines that will catch the eye of your readers right away. Compare two different subject lines to find out which one gets the most clicks.
Make your subject lines unique. Campaign Monitor found that a 760,000 percent increase in email revenue was attributable to a 26% increase in email opens caused by personalized subject lines.
Keeping email list members is essential
Gaining new subscribers is fantastic, but you must also monitor your unsubscribe rate. Do many of your readers use the link to stop receiving your newsletters? If that’s the case, you might have issues with your content, frequency, and/or relevance. It’s worthwhile to put in extra effort to retain a large number of active subscribers.
The best way to keep your current subscribers is to send them emails that are useful to them. The timing of your emails should be optimized. Send enough emails to keep your name in your subscribers’ minds, but not so many that you overwhelm their inboxes. When people sign up for your mailing list, you can ask them how often they want to receive emails from you. If they are thinking about unsubscribing, give them the option to cut back on the frequency of your emails.
Attracting new paying customers can be difficult
Emailing people requires permission from the recipient. An email platform is more likely to ban you as a spammer and terminate your account if you buy an email list and use it in a campaign. It is essential to grow an email list naturally, even if doing so requires time.
The best way to attract new subscribers is to outline the advantages they will reap by signing up for your list. Make sure your value proposition addresses people’s primary concerns. You could say that you’re sending out exclusive deals that can’t be found anywhere else, or that you’re providing valuable product updates.
A campaign with a low number of click-throughs is doomed to fail
Increasing and maintaining high click-through rates (CTRs) in email communications is another major obstacle. No matter how many times they open your email, that still doesn’t guarantee that the recipient will actually engage with the content or follow the links you’ve provided. You won’t have much success in turning visitors into buyers if they aren’t taking action.
It’s possible that uninterested subscribers are to blame for your low CTRs. Add some moving pictures to your next email. Video is more interesting to its viewers. According to Campaign Monitor, including videos in your marketing strategies can increase click-through rates by 65%.
Improve interaction with your subscribers. Make use of visuals, polls, social share links, and subscriber bonuses to increase interaction.