Google Search Console is a free Google service that lets you examine, manage, and improve your site’s search engine ranking (SERPs). Use the tool to learn how Google sees your website. They can use this data to improve performance, discover problems, and remedy them.
Search Console provides tools and reports for:
- Web Health. Google will give you an overview of your overall stats and rates, as well as any concerns
- Find and News: insights about your pages’ performance across Google’s products.
- Crawling: verification that Google can crawl your website.
- Indexing: correlation issues and requests for new or updated content.
- Organic Visits. How often your site appears in Google Search, which search terms lead to your site appearing in Google Search, how often people click on to your site, etc.
- URL Exam: coding flaws, canonical tags, usability issues, etc.
- Receipt of Google alerts when indexing, spam, or other black hat issues are detected on your website
- Backlinks: displaying your website’s links
- Web Essentials: data from real users on how your sites perform.
- Sitemap: information about your supplied sitemaps and any indexing troubles the bots may have had.
- Status Rich Results: analyzes the rich results Google has crawled and identify any flaws.
- Other Relevant Reports: they cover security, manual tasks and more. You can also use AMP and mobile-friendly testing tools.
Benefits of Using Google Search Console
- Boost Your Website’s Search Ranking
- Improve HTML
- Boosting Organic Search
- Link Reports
- Know Google’s Index
1. Boost Your Website’s Search Ranking
Use Google Search Console to boost your website’s search visibility. Google Search Console can show you how your pages appear in Google’s SERP (search engine results page).
When improving your site’s search appearance, consider your results. Verify titles, URL, meta description, site linkages, and more. This allows you to examine the results as a potential visitor would.
This includes normal search results, rich snippets, and rich cards. It’s critical to know how your pages look in each scenario.
2. Improve HTML
Use Google Search Console to optimize your HTML. Did you forget to include a meta description? Add it now and optimize it for keywords.
Use this time to review your title tags. Your pages should be organized by title tag hierarchy.
Your page should have only one Title tag (H1). H2 to H6 should be the other headings. Keep key things at the top.
3. Boosting Organic Search
If you use Google Search Console, you definitely want more traffic. This tool has a component dedicated to search traffic. This section of the program includes numerous useful reports on how users find your website via organic search results.
Discover the most popular search terms, your website’s ranking, and top pages. Examine these reports to learn more about your SEO strategy’s strengths and problems.
If you need more data, look at Google Analytics reports. With these two free tools, you’ll learn a lot about your website’s general performance.
4. Link Reports
Do you want to know which websites link to yours? Search Console can display you information about your website’s links, such as the anchor text used and the most connected pages. This is useful information if you are working on link building.
Link building is an SEO approach that focuses on increasing high-quality links to your website. This is called backlinking. Links from high-quality websites indicate to Google that your site contains important material.
Increasing internal and external links is a fantastic SEO strategy. Google Search Console can help you track new links to your website and changes in link volume or popularity.
5. Know Google’s Index
Google Search Console can tell you how many pages Google has indexed. Use the tool to track the amount of Google results for your website. You can also use Google Search Console to monitor non-indexed URLs.
Using Google Index report data, remove undesired URLs from indexing or contribute unindexed URLs to Google. These include content keywords and banned resources. This data helps boost keyword usage and unblock mistakenly blocked resources.