B2B lead generation tools are critical for any B2B business looking to improve lead generation, increase sales conversions, and ultimately grow the business.
However, there are numerous tools available today that can easily overwhelm even the most seasoned B2B marketer.
Thus, if you’re looking for B2B lead generation ideas, you’ve come to the right place. Below, we’ll discuss our top ten picks for the best business-to-business lead generation tools available today. In no particular order, here they are:
- LinkedIn Sales Navigator
Skrapp (or Skrapp.io) is an email scraping tool for B2B emails. Building an email database is a major hurdle in B2B lead generation and lead nurturing.
Skrapp can pull contact information from LinkedIn. In a few clicks, Skrapp will pull email addresses and other contact information from the companies’ websites.
Other useful features include domain search, which allows you to find contact information in any domain and push it to an in-app directory. You can send up to 150 emails per month.
Leadfeeder is a B2B-focused “website visitor tracking software” that lets you know which companies visited your site, how they found it, and the activity within it (which can tell you what they are interested in).
If you have a CRM, Leadfeeder can automatically input the lead’s contact information into the CRM without them having to fill out an opt-in form.
Leadfeeder is also very simple to use, as it only requires you to link your Google Analytics account. The “Lite” plan is free with limited features, while the “Premium” plan starts at $55/month with a two-week trial.
OptinMonster is a tool for creating and optimizing opt-in forms.
Using their visual builder, you can easily create lightbox pop-up forms, slide-ins, floating bars, fullscreen takeover forms, and more. It’s a visual builder, so it’s very simple to use.
OptinMonster also offers A/B testing to analyze the performance of your opt-in forms, which can help you optimize your campaign. OptinMonster’s basic plan starts at $9/month and the premium plan at $49/month, making it very affordable for its feature set.
Prospect.io, like Skrapp, is an email prospecting tool that is an extension for Google Chrome. It can get email addresses from company websites and social profiles (including and especially LinkedIn).
Then we can send an email from Prospect.io using pre-built templates. We can easily track the campaign’s results with a few clicks.
Prospect.io also integrates with HubSpot, Pipedrive, and Salesforce. Plans start at $35 per user.
LeadPages is a great tool for creating custom, conversion-optimized landing pages that work with your existing tools. Likewise, LeadPages has hundreds of templates to help you create effective landing pages.
Great landing pages often lead to more leads. However, effective lead generation is critical to closing more sales per month and effectively growing your business. The cheapest plan is $25/month for one website. The $149/month advanced plan allows you to create landing pages for 50 sites.
LinkedIn Sales Navigator
LinkedIn is the most important social media network for B2B companies. It is clearly one of the most important channels for B2B prospects and customers.
LinkedIn Sales Navigator can help you generate (and nurture) leads from LinkedIn. Advanced filtering helps you find ideal customers and provides useful analytics and insights to help you understand your leads.
Think of Sales Navigator as a way to find your ideal prospects and customers on LinkedIn.
ClickFunnels is one of the most popular and powerful B2B lead generation tools available today. Why? Because it helps you create a conversion-focused website and a sales funnel to help you sell and market your product/service online.
ClickFunnels has a drag and drop visual builder, Facebook marketing automation, and a feature called “One Click Upsell” that you can control from a single dashboard. It costs $97/month and up. It does, however, offer a 14-day free trial to see if ClickFunnel is right for your company.
HubSpot is a well-known digital marketing and sales software, largely due to its popular blog full of digital marketing tips. Also, HubSpot is an all-in-one B2B software suite that includes CRM, sales, lead generation, and content marketing.
The main idea behind HubSpot is that you can control all of your tools from one dashboard.
HubSpot starts with free tools and then charges based on your growth.
Drift recently gained popularity due to the rise of chatbots in digital marketing. Also, Drift is one of the most popular cloud-based chatbot apps due to its low cost, ease of use and low cost.
Easy to use, and you can customize the chatbot’s behavior by creating “playbooks”. For example, you can create a dedicated chatbot that can qualify prospects and then pass them on to a real sales rep.
The $400/month plan unlocks chatbot features for one user and 100 contacts.
MailChimp is one of the oldest and most popular email marketing tools available, owing to its simplicity. As one of the first email marketing solutions with visual drag-and-drop email builders, MailChimp’s interface is still the most intuitive.
MailChimp also has great email automation tools and a large library of templates to create visually appealing, conversion-optimized email newsletters. For 2,000 email addresses and 12,000 monthly emails, Mailchimp has a free version. Pay-per-view starts at $10/mo
Generating B2B leads is often the most difficult aspect of any B2B business: it takes time, resources, and effort to succeed.
These 10 B2B lead generation tools can help you create a controlled and effective lead generation process to help grow your business.