Viral marketing is best described as word-of-mouth advertising that involves your audience. This type of marketing gets your message out to the masses and builds authority.

It has helped thousands of marketers improve their online business growth and success. It increases your exposure, visibility, and traffic, ultimately increasing your sales revenue.

Here are some of the most valuable viral marketing benefits.

• Rapid Growth in a Shorter Time
• Increased Customer List
• Increased visibility
• Gaining Credibility
• Reducing Advertising Costs

1. Rapid Growth in a Shorter Time

Did you ever wonder why viral marketing is called that? It has virus-like characteristics, in that it grows in almost geometric progression. It’s also kind of contagious! And once it hits a group of people, it quickly spreads, affecting your sales and profit. As a viral disease has amazing potential to engulf masses, so does your site, so expect huge traffic, clicks, and conversion.

2. Increased Customer List

If you are wondering what a customer list does, you should know that it is just as important in online marketing as it is in offline marketing. If you sell ice cream, wouldn’t you expect existing customers to be more interested in new flavors than new customers?

Your business depends on both the quantity and quality of your customers. As a result of this, viral marketing is very effective in increasing your customer list.

So, if you have a happy customer A, he tells his friend B about you, and he tells his friend C, and so on. So now you have B and C from your old customer A, and if this continues, you will have a huge list. A word of mouth recommendation does this.

3. Increased visibility

As a result of your products being recommended, shared, commented on, and discussed by your audiences, you generate a lot more buzz, which results in increased visibility.

4. Gaining Credibility

Because it is based on personal recommendations, your credibility grows over time as you become known to new people through their friends and networks. Also, you get more noise, and there is a remarkable buzz about your products among the masses. It works like a chain, with one event leading to another, building your credibility. You get more traffic and positive comments, which benefits your business.

5. Reducing Advertising Costs

Because you already have enough visibility and buzz online, you won’t need to spend extra money to promote your site. It is indeed a great way to reduce your advertising costs as it is done for free by existing customers. These are just a few of the many benefits of viral marketing.