Instagram is a new marketing frontier for brands and businesses that can bring in new clients by 2022 and beyond. Every day, 500 million Instagram Stories are shared. And if you aren’t gaining followers daily, you are likely falling behind.
Instagram can also be used to promote new products and brand awareness. Despite these stats, you may be unsure how to start using Instagram. This guide is meant to help new users learn the platform.
- Establish your identity and look
- Study your competitors’ moves
- Organization of content into pillars
- Give reply to any comment
- Network with influencers
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Establish your identity and look
Instagram is a visual platform, so a profile’s visual appeal is vital. Visual appeal is vital if you want your followers to automatically associate your content with your brand.
You can do this by using specific color palettes, fonts, and image styles that match the message you’re trying to convey.
With more Instagram users than ever, it’s vital to not only look good online, but also make a great first impression on each new user who visits your profile.
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Study your competitors’ moves
Follow other SMBs on Instagram for ideas. Pay attention to their posts, hashtags, and visual presentation.
This will allow you to assess their Instagram marketing strategy and gain insight into what works and what doesn’t when developing your own.
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Organization of content into pillars
Consider creating content pillars as one of your Instagram business tips. Create themes for the content you plan to post as part of your Instagram marketing strategy for 2022 to help you plan it. Keeping this in mind, it’s essential to understand your audience’s preferred content type.
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Give reply to any comment
One of the most important Instagram marketing tips for small businesses is to always respond to comments.
Respond to comments on your posts – your customers will appreciate it and it shows you care.
Many top social media growth services recommend leaving genuine feedback and comments on other accounts to grow a following.
However, you should only comment on pages and profiles that are relevant to your brand or business.
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Network with influencers
You probably don’t have the budget to pay influencers for Instagram marketing in 2022, but you should still build relationships with them.
Engage with local influencers’ content regularly. You can connect with them by commenting on their stories, DMs, and comments.
In Conclusion
Instagram’s visual nature sets it apart from other social media. Instagram is the best platform to show off the design of your product or service.
Remember that your marketing strategy will ultimately determine the type and frequency of content you publish.
A strategy before investing in a new social media platform will keep you focused on your goals and most importantly, your audience.