Benchmark was founded in 2004 and provides a suite of email marketing tools with integration and automation capabilities. The company serves businesses of all sizes by making it simple to create, send, and track compelling campaigns and newsletters. The company has formed strategic alliances with global brands such as Google, Zendesk, Intel Security, and AT&T. Benchmark recently announced a merger with Hatchbuck, a CRM and marketing automation platform, which will significantly expand the platform’s capabilities.
Features and Functionality
Benchmark includes a photo editor with straightforward but extremely useful features, particularly for those without Photoshop or design experience. Cropping and resizing images is possible, as is adding effects, adjusting the brightness, and adding text, frames, and stickers.
Drag and drop editor
Templates and email designs are edited using a simple drag-and-drop interface. If you’ve ever used Wix, the interface is very similar. Simply click the item you wish to edit. Then drag it to a new location or edit it using the editing tools. You can use the preview option at any time. It will make you see how your email appears on a desktop or mobile device.
When creating an email, you have a variety of layout templates and fully designed templates to choose from. Benchmark includes a feature for creating email newsletters that take into account all of the important parameters of a newsletter. There are simple-to-use newsletter templates and designs; you can test your newsletter’s speed, check for broken links, format it for different email accounts, and personalize it.
The professionally designed email templates are easy to edit. And there are numerous designs to choose from for any industry or holiday. All elements within a template, including the colour schemes, can be edited. Additionally, you can create an email from scratch. You can also use the Code Editor to create an HTML email if you have experience with coding. While adding the code, you’ll be able to view the design.
Apps and integrations
Benchmark integrates with over 300 third-party applications, including WordPress, Shopify, Salesforce, Zapier, and Facebook. You can view all of the apps and plugins that are available for download. Likewise, you can view the integrations that are possible.
Utilize a variety of available templates to create customizable, responsive emails. The drag-and-drop feature simplifies the process of creating blocks and arranging images.
Ease of Use
When it comes to creating and editing emails, Benchmark’s user interface is simple and intuitive. Certain advanced features may take some time to become accustomed to. Fortunately, the site includes webinars, video tutorials, and FAQs that explain how to use each feature.
Contact a Benchmark support representative via phone, email, or live chat. 24/7 email and chat support are available, as are all support services in nine different languages. Additionally, there is a learning center with frequently asked questions, webinars, and video tutorials.
Benchmark is an excellent choice for businesses of all sizes. Because it includes advanced marketing tools that are well worth the premium prices. While the free version has some limitations, it is an excellent option for new entrepreneurs and small businesses. The paid plans include advanced email marketing and tracking features. The interface’s basic tools are intuitive to use, and you can begin creating email campaigns minutes after signing up. Advanced capabilities may require assistance from an online learning center or community, or from a 24/7 support representative.