Attracting investors’ attention does not happen overnight, nor does it occur through a single channel. Rather than that, it’s a combination of a strong online presence and the ability to communicate the appropriate message to those willing to spend.
Social media, without a doubt, checks both of those boxes. When you consider the openness of today’s startups and the importance of emphasizing culture to investors, there is arguably no better place to do so than the various social channels.
Having said that, there is no one-size-fits-all approach to attracting investors via social media. To ensure that you make a favorable impression on the right people and communicate your message clearly, keep the following five strategies in mind.
Configure Your Profiles
Whatever social networks you’re attempting to dominate, the first step is to fine-tune your presence according to best practices. For instance, ensure that all of your profiles are completely completed and optimized, including your:
- Photographs for profile and cover pages
- Abstracts and biographies
- Include relevant links and/or hashtags in your “About” sections
From logos and color schemes to tone of voice and copy, consistency pays dividends in terms of standing out in the minds of investors. To quote Flashmarks, “your business’s profile image transforms each of your social media posts, comments, and replies into a branding opportunity at a glance.”
Develop Relationships with Potential Investors
Consider how you can leverage your team’s individual social profiles on LinkedIn in addition to your company profile.
Given that this is a professional social networking site where networking is expected, there is arguably no better place to showcase your industry expertise. Finding investors on LinkedIn entails not only following the right people, as mentioned previously, but also regularly publishing, commenting on, and sharing relevant influencers’ content.
If you believe that industry blogs are moderated by gatekeepers who are extremely selective about what they publish, you are mistaken. The majority of publishers is desperate for new, ground-breaking work and will accept a pitch if it aligns with what your audience wants.
Make it a point to search for blogs in your niche that goes alongside your company’s content. Whether you write these pieces yourself or hire a ghostwriter, a guest posting strategy can be a goldmine of marketing opportunities.
Get Journalistic Coverage
To have your work featured on blogs is fantastic. However, to have your work featured in prestigious print and online publications is even better. At the very least, niche and specialized publications demonstrate that you are a major player in your industry.
Journalists, like blog editors, are salivating at the prospect of connecting with sources who can connect them with a story. Help a Reporter Out (HARO) platforms can connect you with such journalists who can shine a light on you.
Finally, businesses must adhere to the tips outlined above if they hope to realistically attract the attention of a potential investor. The competition is fierce out there, and businesses that consistently put themselves out there to earn those mentions stay ahead of the curve.
While the concept of obtaining startup funding via social media may seem far-fetched, there is no denying the importance of such platforms in attracting investors’ attention. Any combination of these tips is acceptable for those looking to put their best foot forward in their industry in the hope of eventually attracting an investor to help them grow.