Scaling Your Omni-Channel Strategy in 2021

Scaling Your Omni-Channel Strategy in 2021

The strategy that is needed for you to scale your omni-channel in 2021?

Create interactive experiences
Today, with the power of Artificial Intelligence, the Virtual Reality and IoT, the brands can now deliver a seamless and a singular experience. They can also leverage these emerging technologies just to elevate in-store shopping. The interactive spaces will help to improve the user experience throughout the customer journey, it will also help brands identification, and increase efficiency.

Enhance click and collect
Brands should try and offer buying options like the buy online, the pick-up in store (BOPIS) and the reserve-online, the pick-up in store (ROPIS). While the customer will pay for the online purchase before they pick it up in the store in the first case, they book the product online and then they pay for it in the store, in latter. These services offer the opportunity for making an additional in-store sales. In line with the concept of the cross-selling and the up-selling, the complementary products or a higher range of product than the one that was chosen online by the customer can be proposed.

Unify your customer and product data
Brands simply need a single platform for all their sales channels and their inventory. The main challenge that an omni-channel have is to reconcile the data across various channels to create a single view of a visitor’s progress. It may just sound so simple, but about 92% of the companies still encounter difficulties in the accessing, the unifying or the analyzing of their data. The brand’s product and the inventory data should be accurately updated in the real time.

Priorities for the next three years
For you to effectively execute an omni-channel strategy, the brands need to prioritize their investment in three different tools, namely, an integrated marketing automation tool, the data integration tools and the better analytics tools.
Marketing automation is not mere strategy or mere technology. It also consists of a set of tools/processes/ that allow companies to simplify, to automate and to measure marketing and increase their operational efficiency. This augments their revenues and it also consolidates customer relationships.

Data integration is the process of combining, cleaning and also presenting data in a unified form. This includes the aggregating data from a wide variety of source systems with disparate formats, the removing of duplicates and the cleaning of data to transform it into the required format.
Data analysis tools help the inspecting, the cleaning, the transforming and the modeling of data with the goal of uncovering useful information, suggesting conclusions and also supporting decision-making.

With the changing of times, consumer behavior has really changed. They want to discover the products through multiple channels before they start buying. Current uncertainty has amplified the need for flexibility, the practicality and the consistency. To offer an impeccable user experience, the brands need to rely on the omni-channel marketing.

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