When it comes to online mail, spam traps can be the devil’s advocate for many businesses. Spam traps and your spam folder are not entirely evil. They can assist in filtering out phishing scams, junk mail, and phony Nigerian princes, ensuring that you receive only the mail–and, by extension, the information–that you require.
Regrettably, the same spam traps that assist you in filtering your inbox can trip up many legitimate businesses if they are not careful. However, with proper guidelines and execution, these businesses can be confident that their emails will reach their customers’ inboxes.
In this article, we’ll discuss spam traps in greater detail and how to avoid them. Are you up to the task? Let us proceed!
What is the definition of a spam trap?
You cannot despise spam traps entirely–they are intended to assist us.
Spam traps are anti-fraud tools that monitor email communications in order to identify spammers and senders who use improper contact management practices. Spam traps appear to be legitimate email addresses, but they lack two-way communication and are not operated by real users. These email addresses can easily be added to mailing lists for the purpose of catching and flagging spam and other potentially harmful communications.
Spam traps are frequently in the shape of honeypots. Honeypots are email accounts created solely for the purpose of attracting and detecting spam emails and other unhelpful or malicious communications, as well as the email address of their original sender. When a phisher or spammer attempts to send malicious emails to a honeypot account, an automated system can record the spam sender’s information and the trap itself.
Types of spam traps
You should be aware of the various types of spam traps. Among the most prevalent are the following:
Pristine spam traps
Pristine traps, or honeypots, are brand-new email addresses created by internet service providers and other organizations interested in tracking spam, such as blacklist organizations.
Due to the fact that these addresses have never been used, they have no history or reputation and are ideal for generating new spam reports. Businesses can fall victim to pristine spam traps by utilizing unverified third-party email lists and scraping email addresses from the web via bots.
Recycled domain spam traps
A spam trap owner may purchase a domain that is no longer in use by a business or individual (for example, recycleddomaintraps.net) and secretly reactivate it to collect mail. The owner can then monitor who is sending email to any of the domain’s addresses, even if the domain is ostensibly no longer active.
Recycled address spam traps
These are similar to the recycled domain spam traps mentioned previously. If someone subscribes to a newsletter, the newsletter is not considered spam. However, if the subscriber does not log into their email account for two or three years after subscribing, the email provider may choose to suspend the account for an extended period of time due to inactivity.
If the provider reopens this account to monitor which emails are being sent to it and still receives the newsletter, this indicates that the newsletter sender never checked to see which of its emails were actually “wanted” (i.e. opened or engaged with). As a result, the newsletter is likely to be flagged as spam.
This is why it is critical to maintain a current mailing list and to remove inactive addresses and domains.
Invalid email traps
These traps are email addresses that are slightly different from legitimate email addresses due to typographical errors. For instance, in a typo spam trap, an email address such as [email protected] could become [email protected] or [email protected]
Because these traps are typically triggered by simple sender typos, the consequences of being caught are typically minimal or nonexistent–as long as you refrain from spamming the same “wrong” addresses in the future.
How can spam traps be bad for business?
If you work for a legitimate business that wishes to maintain an engaged, active email list, you should always be aware of potential spam traps and the consequences of falling for one (or more).
Remember the consequences we discussed previously? If you are flagged by a spam trap, you may face the following consequences:
• A ban on your IP address: Every device has an IP address, which is used to identify it and its associated internet networks. A ban on your IP address would prevent you from sending communications from that IP’s device, which could disrupt your business.
• A prohibition on your sending domain: You can spend hours brainstorming the ideal name for your online business. All of that time, however, will be wasted if your sending domain is blocked. Repairing your domain’s reputation will take time and effort, and you’ll need the best deliverability experts to assist you.
• Reduced revenue: If you are flagged as a spammer, future emails sent from your account will almost certainly end up in the spam folders of your recipients or will be rejected entirely. Due to the fact that emails from a spam folder are far less likely to be read than emails from a primary inbox, these future emails will be read and engaged with less frequently–resulting in decreased revenue for your business.
As email capabilities and usage grow in popularity, it’s easy to see why email deliverability becomes more critical. If you do not keep up with your email lists, your emails may be blocked or go unread. This reduces your email strategy’s impact and potential return on investment.
How can you avoid falling into spam traps?
It can be challenging to stay on the right side of the email deliverability scale. Fortunately, there are numerous ways to avoid spam traps and their sinister dark side. There are some general best practices to follow to ensure the smooth operation of your email communications.
What you shouldn’t do
The following are some risky practices to avoid if you want to avoid spam traps:
• Allow for the retention of inactive or unengaged email addresses on your mailing list. Unused, older email addresses are frequently used as spam traps, and disengaged customers may complain that your communications are spam. A smaller list of genuine subscribers is preferable to a larger list that has not been cleaned in an extended period of time.
• Purchase email lists from whoever you want. While you may wish to quickly expand your mailing list, many for-sale addresses are not legitimate and frequently belong to honeypots or spammers. Rather than that, organically grow your list.
What you should do instead
The following are the best practices to follow in order to safeguard yourself against spam traps:
• When adding new subscribers to your mailing list, implement a double opt-in policy. When a user registers, require them to enter their email address and then confirm it in a separate box. This ensures that the subscriber enters their email address correctly and does not provide you with an invalid or non-existent address.
• Validate and clean your email lists on a regular basis – ideally, every three to six months. Ascertain that your list is clean and contains engaged subscribers who have interacted with your emails at least once since the last email validation.
• Segment your database to ensure that you are only emailing active contacts. Utilize a sunset policy for your email list to ensure that anyone who has not engaged with your emails in a reasonable amount of time is filtered out. If you send weekly emails, this could include anyone who has not opened a message in the last three to six months. If you send daily emails to your contacts, you’ll want to exclude anyone who hasn’t opened one in the last month.
Consistency is required when managing your email deliverability and list security. While recognizing the risks is challenging, adhering to best practices and selecting the right email partner will help you avoid errors that could jeopardize your email reputation. Always ensure that you are an email Jedi, not a Sith.