Email marketing has really changed since the Constant Contact introduced the first email marketing tool for those small businesses in the year 1998.
But what still did not change is the effectiveness of email marketing.
From our conversations with those small businesses, We’ve learned that the figuring out of how you can get started with email marketing is mainly in most cases the hardest part.
Here we have complied 5 things you need to do to help you out when you’re getting started with email marketing:
1.Select an Email Marketing Service Provider
If you’re really serious about the email marketing, you would need to choose and work with an email marketing service provider. Working with an email provider is the only way your business can have leverage email marketing automation to give an effective delivery messages to large groups of subscribers or contacts.
You’ll also have benefit from different professional email templates, various tools to help you grow and help you manage your email list, and also tracking features that will show you who is opening and who is engaging with your campaigns and your messages.
2. Gathering Contacts for Your Email Marketing List
Most businesses will already have some existing contacts to start up an email list. Think of the people and the customers you already have a relationship with. It maybe the business contacts you regularly email; or maybe you just start with just a few supportive family and friends.
Either you’re building an email list completely right from the scratch, don’t you get discouraged. First, start by putting a paper sign-up sheet close to your register, adding an online sign-up form to your website, and also encouraging your social media followers and all your loyal customers to sign up with you.
Note: In what so ever you do, don’t be tempted to purchase an email list first. Email marketing is more about building and nurturing your relationships with customers; connecting with a few list of quality contacts will be very impactful than just going out and blasting messages to large contacts that don’t even have any knowledge of your business.
3. Adding Your Contacts into Your Email Marketing Account
Once you have got an email marketing account there is an initial list to send to, you can add your contacts into your account.
You can start up by uploading a contact list from a spreadsheet that is already existing or you can import contacts right from an Ouook or Gmail account.
If it is possible, you can organize your contacts into separate lists based on the knowledge you have about them. For example, if you own a gym, you can create separate email lists for those who have attended yoga class versus those who have taken taken swimming lessons.
That way you can easily reach out targeted email based on their specific interests.
4. Setting up Your Welcome Email
The first message your new email subscribers receive from you is our welcome email.
The welcome emails are especially very important because they serve as your first impression (remember first impression matters) and reach people at a time when they’re highly engaged with your business. You can be expectant of a higher than average open rate for your welcome email, so make sure you’re delivering value right away and not irrelevant message.
First start up with a warm greeting, then provide an overview of what they should be expecting to receive from you in the future, and it is important that you offer them something useful right away.
Once this is set up, your welcome email will automatically send to all new contacts.
5. Creating a Re-Usable Email Template
This part is fun! Even if you are not a designer, you can still send emails that are beautifully-designed and professional that look good on any device.
Constant Contact has so many hundreds of email templates for you to select from — including timely templates to stand out in the inbox.
When you are selecting a template, look for a layout that is very clean, that is eye-catching, and that is fast to get your message across. Viewers scroll through the inbox quickly — often while they just want to scan through — so select a mobile-responsive email template that will look good on any device.
Next, you customize your template with your own brand by inputting your business’s logo right at the top of your email and then linking the image back to the homepage of your website. Now you can add in your business’s signature colors and create an email footer with your business name, your contact information, and the links to your active social media channels.
Once you have successfully done these essential design elements, and they are all set up, make a copy of your email and then save a version as your master template. With this re-usable template, you do not have to begin from the scratch and adding your brand every time again.