Tips for Better Product Update Emails

What is the difference between the content marketing and the product marketing?

The Content marketing is a lead generation tool, it’s an education platform, and a brand building strategy. Goals are centered around audience growth and engagement.

The Product marketing is very different from the Content marketing. A product marketer aim is to understand every facet of customer’s experience. They need to know why the customers use the product in the first place and how the new features and the updates can entice more customers to start joining.

Of course, there is an overlap and in some cases, a marketing manager can be handling both roles. Bridging the gap from education to the activation is not an easy task. And while we are oversimplifying the role of the product marketers, I am sure you can already see the importance of the collaboration between the product and the marketing teams.

Product update emails are one of the example where the content and product teams must harmonize to have a successful outcome. In this post, we will break down the elements of a great product update email and then offer some examples you can use as your inspiration in your own marketing.

Know your audience, speak to them.

Is the SaaS world, every business wants to reach the product, the marketing and the engineering teams. The nature of most the SaaS companies requires the buy-in from all of the three groups for the customer to start realizing the full value of the product. This makes it difficult to keep focus on one audience and to speak to them directly.

Engineers, for example, will be mostly interested in the speed improvements, the uptime and the integration, while marketers are more quick to respond to better reporting and also analytics tools. If your product updates has the both, then you might end up just diluting the email and therefore speaking to no one.

To define your target audience is a very important task that should guide the marketing, the sales and the product development. When it comes to the time of queueing up a product update email, the nitty gritty work of the creating buyer personas should be done already. But just in case it is not, here are a few things that you should consider.

Improve customer retention

Emails that include the features and the product updates will help to keep your customers engaged.

Send killer product updates

Product updates should be written for the true fans of yours. That is not to say that other people won’t find them interesting, but the information about a product is not a lead-gen tool or a sales tactic it is just a fuel for an already burning fire.

It is very difficult if not impossible for you to serve two masters. You need to decide whether your target audience is marketers, a developer or another group and then segment them accordingly. It is likely that there is a crossover but do your best to just focus the message for each target group.
Here we have two examples of product update emails that are speaking directly to a target audience.

1 Example: Strava

The Strava is a mobile app that helps the runners and the cyclists track distance and pace. It is equally very useful for each group, but they have to segment their product update emails based on the information they have gathered in their onboarding process.
Strava makes sure that they know their customers so that they can speak to them directly.

2 Example : Canva

The Canva have decided long ago that they would target the marketers who need to design their work but do not have advanced design skills. The canva product makes it easy for anybody to create and to export beautiful designs for your social media and other marketing campaigns. You’ll see that their product updates reflect that. Even the design types that they offer indicate that this email was intended for someone working in the marketing.

Product Update Emails Getting Better


1. Use Visuals in Your Product Update Emails
83% of humans are visual learners.

The source is that number is really difficult to track down, but design firm Alphachimp believes that it is a moot point. Saying that 83% of people are still visual learners is like you are declaring that 83% of people think that the legs make walking easier! The simple fact is that nearly all of humans benefit from the visual aids.

There are so many companies that make use of the visuals to support their product updates but a handful of them really stand out.

Example 1: Buzzsumo

The Buzzsumo uses a screenshot of their product that has features of the update, in this case search filters. This is as simple as it seems, and it is a great starting point for those businesses that are not sending product update emails yet. Active users will understand immediately how the new feature works based on the visual alone, while other users can just read the copy for context.

The Buzzsumo also includes links where the users can view the new feature in action. This update is both accessible and also actionable, which is everything you want in a product update email.

Example 2: Invision

As a company focusing on helping designers, it is not surprising that the Invision‘s email looks so good. But what they have done with the image is actually more than beautiful, it is functional.

Coupled with the short copy that is below it, the image triggers an “aha” moment for an Invision customers who have been searching for a way to improve the collaboration. This is no stock photo it is a static demonstration of how the new feature looks.

2. Be Consistent.
Consistency relies on two mainly important factors:

The Constraints and the Expectations
Here’s what it means.

The Constraints, like a schedule, it actually boost creativity. The Writer James Clear committed to a twice weekly publishing schedule, regardless if he felt like writing or not. That constraint already turned him into a better writer and a very popular blogger.

The Expectations are just the handshake deal you make with your customers when they purchase your product or subscribe to your emails. If you have promised a daily email like Digg, you better don’t fail to send an email every day. And if you have promised a bimonthly newsletter like the Moz, you better not start sending 10 emails every month.

Constraints + Expectations = Consistency

When it comes to the product update emails, it is best for you to commit to schedule. That way, you will be forced to evaluate your product development on regular basis and your customers also will expect to hear from you.

Example 1: Periscope

The Periscope, a data visualization tool, has been sending product updates to me every Monday since I signed up. It’s not new cos i expect them now, and also look forward to seeing what their new features can help me get more value from the product.

Example 2: Zapier

The Zapier make use of the same weekly update strategy.

But because the Zapier has so many partners, and also so many updates, they make use of the email to drive their customers to their site where they can start explaining each in greater detail.

Notice also that the Zapier includes a call to action to do an upgrade for a premium account. This place is perfect to include a strong CTA since the entire body of the email is focusing on increasing the value of the product.

The 3 E-Commerce Mistakes Brands Must Avoid

Startup Stock Photos

The E-commerce is steadily becoming one amongst the most profitable digital ventures that can be undertaken by an entrepreneur. Because of this reason, the market is now very overcrowded with some half baked and some underdeveloped e-commerce concepts that have sink their brand before it can even start to flourish.

1. Inadequate Lead Capturing

To have potential customers visiting your website is no longer enough; each person or customer that visits your website should be leaving you with contactable information so that they will remain a viable lead.

Potential customers have sought you out for a specific reason and you will not let them go cos you need to retain their details so that you do not lose the chance of potential sales.”

There are still various different features that you can use to equip your website with so that you can be enabled to capture your profitable leads. You can make use of a lightbox overlay on the homepage to encourage your potential customer to let down their details and also subscribe to your newsletter.

2. Unresolved Technical Issues

As an e-commerce brand, the website that you own is a digital version of a “brick and a mortar” shop. You would not want to lock the doors of your shop, so that your customers would not be able to enter or to leave a customer waiting outside for twenty minutes outside the shop floor while you are trying to locate their requested product. Leaving some technical issues unattended to that make your website impossible to navigate or to create extremely long load of times is equivalent to damaging to your brand.

It is observed that the most common mistake that is seen in e-commerce brands commit is not the optimizing of website for mobile devices. Transactions on the phones and mobile devices are a huge popular way of shopping this days, and brands should not miss out on the trend because of their technical issues.

There is no reasonable excuse to allow a technical issue remain on your website once you have discovered it. You should always carry out daily checks to make sure that your website is not concealing any hidden bugs.

3. Inconsistent Design

In e-commerce, know this, that your website is your brand, and you will want your brand and its aim to be very clear and also consistent. The reason why customers come to your website because is because they trust your brand and its image, so it is very crucial for you to keep this image consistent. If your homepage embraces a minimal design, you do not need to use a chaotic layout on the pages that are displaying your product.

The platform where your potential customers are making use of in purchasing your product is not the place to do a dazzle just to impress them. You need to keep it simple, and keep your design consistent.

Inconsistent design is one amongst the biggest mistakes of UX, and it can also possibly affect the technical functioning of your website. The animation effects that you use can have different page speeds on different devices and it can even prevent a page from proper loading.

Due to the events that occurred in 2020, e-commerce has become a very essential service in this modern lives. For this purpose, brands need to be aware of these mistakes that can possibly ruin their e-commerce business before it even have a chance to grow.

Other Ways That are Impressive To Deliver Effective Email Campaigns

1. Personalize Your Emails

Even in these our current environment where you’ll want to encourage contacts so that they can open emails, personalization is very valuable for your email campaign. Making use of past purchase behavior to determine the preference of your subscribers, you can personalize the messages you send and create more impactful email campaigns. The sentiment that is in personalization can offer a compelling call to action only if you are sending a highly relevant message that fit their your customer’s unique interests.

2. Implement Marketing Automation Options

Been given the demand to curate quality and also responsive content for your subscribers, if you make use of implementing marketing automation software, it is the exact need of the hour. If you want to avoid negative knee-jerk reaction from your users, you’ll need to use this automation tool to help you set the right content making use of the user’s past behaviour. So, you should consider using these email marketing automation tools to target your audience and also to improve your marketing campaigns effectively.

3. Implement Measurable Analytics

Before you start summarising your email marketing campaign, it is very essential that you measure the results of your campaigns. So, in our today’s world of digital marketing, with a plethora of metrics to be analysed, as a marketer, you can make use of them for your email marketing and gauge for the best results.

Some of the performing indicators that are key like the “click through rates” , “the deliverability rate“, or “the open rate” can address your campaign performance and can identify what works best in your email campaigns. So, by making use of periodic testing for your campaigns, you can gain helpful data to help revise your strategy for you to have a successful email campaign.

4. Finding Out the Best Duration to Help You Reach Your Potential Customers

Lastly, it is of high important that you discover the best time to reach and to email your intended prospects. This factor is vital that it can lend a higher open rate and you’ll get to see significant growth in the building loyalty and the engagement with your target audience. By segmenting your times, you can make use of your email marketing campaign to an optimal level. But this will only come just with the help from analytics which can help you to put yourself in your customer’s shoes and perhaps will also give you the maximum result.


As we have seen so far how the email marketing has the biggest positive impact on revenue and how it is almost twice as effective for businesses, it is very essential to find out the right email strategy.

So, with the mentioned ways above, you can of a certain take comfort in the knowledge and you can create a more impactful email marketing campaign just at your fingertips. So, keeping track of what is working for your organization, the reinvention of your e-commerce business’s strategies, and also boost your success rate in your next email marketing campaign.

Growing Your Agency Using The Newsletter Influencers

As we have goals set and growth plans are discussed, many of the agencies and the digital tools get to the point where it will be decided on one method of improving the clients, it might be through the newsletters.

Certainly there are some genuine reasons for this as there are also several great examples of excellent digital marketing newsletters you can subscribe to.

However, the question here is, what is the strategy?
Why do some of these newsletters exist? It is not ideal to remove out a constant stream of company blog posts that appear to be written by the virtual assistants with minimal industry knowledge. That won’t work.

What type of content is needed?
Specifically in some medium, the creative use depends entirely upon the target audience and the psychological triggers that your audience will respond to. First, decide who your target audience would be. For most digital agencies and tools, this is not difficult at all, and I can cheat a bit because I am typically targeting some of the same buyer persona’s, such as the readers of Digital Agency Network. For an easy job let’s classify the buyer persona as either an owner or an executive level in (or overseeing) the marketing function.

Bench Press 2021 Agency Report

For instance, you can take a look at the results from the UK’s largest survey of independent agency owners.

Download Bench Press Report
What does this buyer need? This is the same response as one of the favorite answer to most SEO questions: it depends. If the buyer that you are targeting is more than the end practitioner, then the content in a newsletter needs to be geared towards those in the weeds such as what is given by Aleyda Solis’s.

The target audience that we are focused on, however, are the overseer of these functions. What’s important to them? They do not have time to try and understand the nature of most of your technical pieces and with this they need a broader overview of the information that can be discussed or acted upon at a higher level in order to either increase revenue, decrease costs, save time, or to stay focus.

So, why should digital agencies start a newsletter?
There is an importance for the email marketing even for those agencies that do not offer email marketing as a service. When done appropriately, email allows for multiple touch points, but more importantly it allows an agency to establish itself as an expert voice.

Furthermore, email is a marketing channel that is less volatile when compared to the organic search and paid social media, as most marketers can testify to it.

Email is also an easy funnel entry point that is really smooth. As far as you are providing value in your newsletter in exchange for the email, funnel churn can be used and allows for a simple contact mechanism when it is time to move a bit closer to purchase.

A new genuine approach to incorporate a newsletter marketing strategy has to do with the paid “search and social“; all these emails can be used as a primer for your retargeting and your lookalike audiences.

Another reason is cost: Mailchimp, Send Grid, and most the email platforms are extremely cheap when compared to other acquisition channels, making the barrier to entry close to nonexistent for even the most bootstrapped digital agencies.

How To Improve Your Email Response Rate

The followings below are some ways to improve your Email response rate:

1. Qualify Your Leads
Looking for key point to increase your email response rate? it is not just about sending your emails to people who won’t be concerned about what you offer. The best way for you to understand if you should spend your time on prospects is for you to qualify them.

Gather prospect contact information that are potential, including the site visits, email subscriptions, and also social media, to decide if prospects meet your ideal customer profile. After that, you should be able to understand the leads’ needs, their purchasing authority, and any other budget constraints. Now you need to get in touch with only those leads who have a mutual fit with what you offer.

2. Use Personalization
Personalization is very power. Personalized emails shows 6 times a higher performance rates. Therefore, if you will have to improve your response rate, you need to do the research to find out what information you need to include in your email subject line or the body to resonate with your subscribers.

For instance, before you start sending a cold email to your prospect, you may check out their LinkedIn profile to learn more about what they are interested in or their activities. Say, if you discover that your potential customer runs a blog, you may want to use this information as a tool in the very introduction of your own email:

3. Find the Right Time
Stated as a rule, marketers consider sending email to prospects 2-3 times a month, which is a frequency that is perfect not to overload your users’ inbox and deliver much value. As for the timing, opinions differ. Some specialists claim that when graded, the highest response rate is mostly on the weekends.

4. Deliver Value
Nearly 3/4 of the customers online are disappointed about so many websites when they receive messages (promotions, ads, promo, etc.) that are not relevant to them. So, if you are going to get more responses, you need to ensure your email content delivers real value to your customers.

If you want to send your sales offers, do not sell it in the first email. This will just kill your strategy at the spot. Remember that the core matter is to demonstrate to your client that you understand what they need rather than for you showing off all merits of your product or service.

5. Check the Sender
If you want your subscribers to reply to your message, do ensure that there is a person on the other side to whom they will be addressing their reply. Do not change the sender’s name too often. Besides, you need to check whether you are not sending from a ‘no-reply’ address. Be very plain, send an email from a real person, not a company’s account or your team’s account.

6. Create Catchy Subject Lines
Subject lines are the “golden gates” to your email. If you really want to grab the reader’s attention and make them open their inbox, there are various approaches to catchy subject lines:

1. You can create a feeling of urgency.

2. You can also arouse your reader’s curiosity.

3. You can make use of a subject that would communicate social proof by simply highlighting that others are already making use of your product or service.

4 Reasons Why You Need Email Marketing For Your Internet Marketing

You Need Email Marketing For Your Internet Marketing

“If you want to venture into a real business, email is still in this recent time the most effective way in which you can universally reach out to people who have expressed their interest in your product or your site.
Still thinking about making Email Marketing something for your company? Here we have 4 reasons why you should not ignore this channel called Email Marketing.

1. It is More Effective Than the Social Media (for Customer Acquisition)

Don’t get it wrong, social media is a very important component you can use in any business’ marketing strategy. Social Media is a great channel that enables you to interact with your audience and it also strengthens your personal relationship with them. And because of this reason, it becomes an important first step towards reaching your goal – the conversion.

But when we talk about converting people into members, customers or supporters, the email marketing is the best way to go.

80% and 81% of respondents, respectively, confirmed that email marketing drives customer retention and acquisition. The usefulness of Email was copied by other digital tactics like the verification of organic search at 62% for that of acquisition and social media is at 44% for retention, both were rated effective by just far fewer respondents than chose email.

2. Economic and Cost Effective

It is very easy, inexpensive, and effective. Email marketing allows owners of business to reach a larger number of consumers at a rate that is very cheap or nearly nothing per message.

For owners of business that are little on a budget, this is a better choice than the normal traditional marketing channels like the radio, TV, or direct mail. A joint study and research from the Forrester Research and found out that 85% of US retailers give consideration to the email marketing as one of the most effective customer acquisition tactics that has ever been.

Even with how the new technology and social networks has innovated new features, marketers keep coming back to email.

3. Personal and Customisable

In email marketing, the real thing you are doing is segmenting your audience into lists, and sending each list an organized email message that has involvement with your reader and can provide them with something that they will value (targeted and segmented emails generate 58% of all revenue according to DMA, and the marketers that make use of segmented campaigns, have noted a total of 760% increase in revenue, according to Campaign Monitor).

Email marketing is very important for building a strong relationship with leads, prospects, your current customers, and even past customers because it gives you the opportunity to speak directly to your customers, in their inbox, at a pretty convenient time for them.

4. Action Oriented

Whether you agree to this or not, almost everybody is trained to do something with the email, either to reply, forward, sign-up, click-through, or even straight buying.
Think about this!

Email is by nature transactional and you can possibly use it to direct traffic to your website and ultimately drive some sales.

As you build your small business or startup your marketing strategy as a whole, making use of the email will allow you to see straight away results.

This means that you are not just sending out newsletters, but also using the email automation based on triggers of your customers.

Getting Started With Email Marketing: 5 Things You First Need to Do

Email marketing has really changed since the Constant Contact introduced the first email marketing tool for those small businesses in the year 1998.
But what still did not change is the effectiveness of email marketing.

From our conversations with those small businesses, We’ve learned that the figuring out of how you can get started with email marketing is mainly in most cases the hardest part.

Here we have complied 5 things you need to do to help you out when you’re getting started with email marketing:

1.Select an Email Marketing Service Provider

If you’re really serious about the email marketing, you would need to choose and work with an email marketing service provider. Working with an email provider is the only way your business can have leverage email marketing automation to give an effective delivery messages to large groups of subscribers or contacts.

You’ll also have benefit from different professional email templates, various tools to help you grow and help you manage your email list, and also tracking features that will show you who is opening and who is engaging with your campaigns and your messages.

2. Gathering Contacts for Your Email Marketing List

Most businesses will already have some existing contacts to start up an email list. Think of the people and the customers you already have a relationship with. It maybe the business contacts you regularly email; or maybe you just start with just a few supportive family and friends.

Either you’re building an email list completely right from the scratch, don’t you get discouraged. First, start by putting a paper sign-up sheet close to your register, adding an online sign-up form to your website, and also encouraging your social media followers and all your loyal customers to sign up with you.

Note: In what so ever you do, don’t be tempted to purchase an email list first. Email marketing is more about building and nurturing your relationships with customers; connecting with a few list of quality contacts will be very impactful than just going out and blasting messages to large contacts that don’t even have any knowledge of your business.

3. Adding Your Contacts into Your Email Marketing Account

Once you have got an email marketing account there is an initial list to send to, you can add your contacts into your account.

You can start up by uploading a contact list from a spreadsheet that is already existing or you can import contacts right from an Ouook or Gmail account.

If it is possible, you can organize your contacts into separate lists based on the knowledge you have about them. For example, if you own a gym, you can create separate email lists for those who have attended yoga class versus those who have taken taken swimming lessons.

That way you can easily reach out targeted email based on their specific interests.

4. Setting up Your Welcome Email

The first message your new email subscribers receive from you is our welcome email.
The welcome emails are especially very important because they serve as your first impression (remember first impression matters) and reach people at a time when they’re highly engaged with your business. You can be expectant of a higher than average open rate for your welcome email, so make sure you’re delivering value right away and not irrelevant message.

First start up with a warm greeting, then provide an overview of what they should be expecting to receive from you in the future, and it is important that you offer them something useful right away.

Once this is set up, your welcome email will automatically send to all new contacts.

5. Creating a Re-Usable Email Template

This part is fun! Even if you are not a designer, you can still send emails that are beautifully-designed and professional that look good on any device.

Constant Contact has so many hundreds of email templates for you to select from — including timely templates to stand out in the inbox.

When you are selecting a template, look for a layout that is very clean, that is eye-catching, and that is fast to get your message across. Viewers scroll through the inbox quickly — often while they just want to scan through — so select a mobile-responsive email template that will look good on any device.

Next, you customize your template with your own brand by inputting your business’s logo right at the top of your email and then linking the image back to the homepage of your website. Now you can add in your business’s signature colors and create an email footer with your business name, your contact information, and the links to your active social media channels.

Once you have successfully done these essential design elements, and they are all set up, make a copy of your email and then save a version as your master template. With this re-usable template, you do not have to begin from the scratch and adding your brand every time again.