Multicultural Marketing In 2021 and Beyond

The world is becoming increasingly globalized and multicultural. Businesses will likely struggle to achieve their goals by speaking in the same tone of voice to disparate audiences. According to Iterable’s research, 75% of consumers agree that they are more likely to purchase from a brand when they see people who portray their ideologies in their …

Understanding Measurement and ROI with Influencer Marketing Investments

Influencer marketing is booming – it has doubled in size to $13.8 billion in just three years. Influencers add value to brands by enabling marketers to connect with audiences in authentic, engaging ways that consumers respond to. However, as the industry matures, we continue to hear concerns about measurement and defining success in relation to …

How to Create a Viable Influencer Marketing Strategy for 2021

It’s nearly impossible to navigate social media without coming across some form of influencer marketing. Everywhere you look, influencers are promoting their latest snacks, clothing, makeup brands, and candles, and that’s just the start. From traditional posts to the ever-popular Instagram Stories to lengthy videos, influencers are constantly exploring new ways to earn sponsorship on …

10 Ways Influencer Campaigns Can Go Wrong and How to Fix Them

When collaborating with influencers, it’s important to anticipate and address potential missteps. The members of Forbes Communications Council discuss some of the ways influencer marketing can go wrong and how to avoid them in the future. 1. Spending Too Much On Macro-Influencers Spending an excessive amount of money on macro-influencers may help with awareness, but …

5 Super Actionable Strategies That Make Your Instagram Marketing Campaign Go Viral

Instagram is a fantastic platform for promoting your brand, connecting with a large audience, and increasing engagement. Instagram continues to grow daily, with over 300 million active users worldwide. Developing a successful campaign is not always straightforward. Throughout the campaign, you’re attempting to accomplish a goal through well-planned content and a laser-focused audience. Let us …

5 Ideas for Your Small Business Digital Marketing Strategy

Digital marketing is critical to the success of the majority of modern businesses. While digital marketing can be an extremely effective marketing tool, developing an effective digital marketing strategy can be overwhelming. Here are a few suggestions to assist you in developing an effective strategy for your online marketing efforts. 1. Assess and Strategize First …

Features and Functions of a Business Website

If you’re reading this, you’re probably looking for some website tweaks that will help you earn more money online. With the rapid advancement of technology and the constant change of online marketing tactics, it can be difficult to stay current on what is working now, what is proven to work, and which passing fads you …

Choosing a Profitable Online Business Niche

When you decide to launch an online business, one of the first steps is to identify a niche. Having a narrow focus enables you to grow your audience more easily. It also connects with sponsors and advertisers, and focus your marketing and content creation efforts. If you want to start a blog, an e-commerce platform, …

7 Ways Website Traffic Can Skyrocket with a Guest Posting Strategy

In the game of search engine optimization, having informative, engaging content can assist your website in being recognized by the all-powerful search engine gods. Collaboration with other writers is the way to go if you want to take your blog posts to the next level. We’re talking about guest posting and how the right strategy …

5 Ways to Increase Business Growth Through Business Process Outsourcing

Business process outsourcing (BPO) entails contracting with third-party vendors or utilizing cloud-based ‘business process as a service’ solutions to handle your business’s operations rather than performing them in-house. Operations can be classified as back end or front end, and include functions such as accounting, payments, information technology, sales, and marketing. Organizations outsource for a variety …