Marketers are fully aware of the unparalleled reach of SMS marketing. It’s been statistically established that roughly 90% of those who own smartphones also use them for communicating. But any marketer will tell you that the response rate for text messages is over the roof, typically 50% or higher. SMS marketing has a greater impact and higher conversion rate than pay-per-click (PPC) and email marketing.
- Reward your customers and keep us loyal
- Promote In-Store Sales
- Utilize Social Media
- Make Available Digital Material via MMS
- Pay Attention to the Timing of Messages
- Get in Touch to Recoup Lost Revenue
Reward your customers and keep us loyal
There has never been a more ideal moment to show appreciation to long-term clients. Keep them apprised of the latest and greatest sales by sending them personalized offers as they become available. The catch is that you need to time your offer so that it coincides with their usual purchasing procedures and budget allocations. One way to show appreciation for repeat customers is to offer them a promo code by text message for a percentage off their next purchase. They’ll feel like they’re part of an exclusive club of your most treasured patrons. Maintain accurate records of your patrons so that you may communicate with them directly.
Promote In-Store Sales
Allowing customers to text in for a mobile coupon they can use right away is a great approach to entice them to shop at your establishment. If you give customers access to instantaneous discounts, promotions, and other in-store chances, they will be more inclined to frequent your store on a regular basis. You can also extend the offer to people who aren’t already on your mailing list, giving them the chance to take advantage of the discounts you’ve worked so hard to secure. Send alerts to your list of potential customers by text message whenever you have a sale.
Utilize Social Media
There needs to be brand presence on the top social media platforms. You may try organizing a “privileged group” and inviting your most loyal clients to join. Users that participate in surveys and interact with your social media posts may be interested in joining your SMS marketing list to receive special offers and discounts.
Make Available Digital Material via MMS
Before making a purchase, consumers are often influenced by the opinions and ideas of those they trust, such as friends and family. When they are persuaded, they make the purchase. When a company or brand consistently delivers high-quality content to its target audience, a bond is formed that is likely to have a significant impact on the consumers’ purchasing decisions.
Send out product photos, descriptions, and links over MMS to encourage them to check out your website, newsletter, and loyalty programs. It’s estimated that one-quarter of all SMS marketing messages get forwarded to friends and family.
Pay Attention to the Timing of Messages
Do not irritate your clientele by bombarding them with texts at inopportune moments. Make sure those alerts pop up on their phones just when they’re thinking about reading them. Allow sufficient time for customers to respond to your messages. Sending out notices for upcoming events or sales must be done carefully to avoid annoying clients.
Get in Touch to Recoup Lost Revenue
Getting users who have left your website to return with text message marketing is another effective strategy for increasing conversions. Text messages are a great way to reach clients who have abandoned their shopping carts. Encourage them to finish their purchase by sending them a message with links to freebies, promo codes, and discounts. As opposed to emails, text messages have a higher chance of being read and interacted with.
