Customers are the lifeblood of your business. It is the amount and presence of customers that distinguishes a successful company from a failing one. New customers are just as important as keeping the ones you already have. As a marketer or entrepreneur, you understand the need of developing a complete client acquisition strategy.

Converting clients is a time-consuming and tedious process because of the numerous choices and possibilities they have. In order to aid you in this attempt, here is a list of customer acquisition strategies.

• Unbounce
• GetResponse
• HotJar
• Drift
• Outgrow

1. Unbounce

Unbounce is a landing page builder in its purest form. We’re all aware of the necessity of creating landing pages that grab the attention of potential customers and keep them there. Conversion rate optimization is made simple with Unbounce’s landing page builder. It’s surprisingly easy for non-developers to construct a professional landing page with this Canadian company’s drag-and-drop builder. When it comes to making a great landing page, this tool has everything you need, from A/B testing to form building to SEO.

2. GetResponse

Email marketing platform GetResponse uses a mailing list to acquire customer information. Aside from its core focus on email marketing, this product is a complete marketing solution that includes capabilities such as newsletter production and automation, as well as campaign tracking. Using this application’s simple drag-and-drop editor, users may create eye-catching email layouts that don’t require any code. You can generate more leads by customizing your email campaigns, email newsletters and more with the help of the GetResponse service.

3. HotJar

Customers’ clicks and sessions are tracked through the usage of interactive heatmaps. Understanding customer behavior is critical for optimizing marketing efforts that lead to conversions. The visual depiction of key parameters in HotJar streamlines the entire procedure. Additionally, HotJar provides heatmaps for forms, surveys, and funnels.

4. Drift

Live-chat windows in Drift’s cloud-based software allow for better two-way engagement with customers. An interactive chatbot platform for conversational marketing and sales, this product puts customers in touch with sales representatives in real-time. With this solution, you’ll be able to get more leads through your sales pipeline in a shorter period of time. When it comes to client acquisition, Drift is one of the best options because it keeps customers involved throughout the entire buying process.

5. Outgrow

With the use of Outgrow, anyone may make interactive calculators and quizzes. Using interactive content as a marketing strategy is a new trend that firms are taking advantage of. To generate leads and traffic, Outgrow allows users to build calculators, quizzes, and other content. These design templates can be used to generate ROI calculators, knowledge exams and quizzes without the need for considerable coding in this tool for client acquisition. Multiple-choice questions, feedback collection, skip logic, online polling, and more are all part of Outgrow.

The effectiveness of your customer acquisition strategy depends on a number of factors, including content, distribution techniques, targeting, and more.