Managing a company’s brand name and public image is easy with Online Reputation Management. Reputation management specialists handle ORM as a separate activity in several digital marketing initiatives. As far as ORM is concerned, social media cannot be overestimated in its role.

For this reason, social media is a crucial component of customer relationship management (CRM). For online reputation management (ORM), social media is a powerful tool because of its wide reach and participatory nature. In this piece, we’ll look at 3 ways in which social media can be used to improve online reputation management (ORM).

• Use Social Media As A Customer Care Service
• Use Social Media as a Community Builder
• Make Use of Social Media to Solve Problems

1. Use Social Media As A Customer Care Service

There have been numerous IT companies that have sought to solve consumer issues using social media. As a customer care tool, social media has both advantages and disadvantages. In the first place, customers appreciate being able to contact the brand directly and get their problem fixed. To show the general public how promptly they respond to consumer concerns, brands can take advantage of this chance.

Netflix is a good example. Social media networks like Facebook and Twitter are used extensively by the streaming service. On social media, there are a large number of Netflix customers who interact directly with the company, sometimes even in public posts. When a consumer raises a problem, Netflix responds quickly and works to fix it.

As a result, both Netflix and the customer are happy, and the general public has a better understanding of how Netflix treats its customers and resolves their concerns. This is a great way for Netflix to practice online reputation management (ORM) through the use of social media.

2. Use Social Media as a Community Builder

Brands may build their own social media communities using simple ORM principles. In order to naturally reach and engage a broader audience, many brands turn to social media platforms like Facebook and Twitter.

Large corporations’ usage of social media should serve as a model for smaller companies. In comparison to other forms of digital marketing, social media may produce engagement and growth significantly more quickly. The development of a content strategy that generates a greater number of inbound prospects can be employed as an effective community builder for ORM on social media.

3. Make Use of Social Media to Solve Problems

Occasionally, a company’s reputation is put in jeopardy by a PR disaster. The perception of a brand can quickly go from favorable to bad and then to an agonizing low in the current era. It is feasible to use social media as a vehicle for ORM distribution. It is considerably easier for an ORM specialist to use basic crisis management methods due to the enormous reach of some of the most prominent internet sites, such as Instagram, Facebook, and Twitter.

Because of the effectiveness of social media and other online reputation management (ORM) tools, firms can better manage the fallout from a PR catastrophe. That’s because they may become brand ambassadors and assist the company restore customers’ trust.