Emails sent to businesses have an open rate that is 23% higher than those sent to consumers. This does not, however, imply that B2B companies can rest easy in the knowledge that their emails will receive high open rates.

Customers’ inboxes are overflowing with emails every day. According to research, the average office worker receives 121 emails per day. Sending out marketing emails that are optimized to increase open and click-through rates will help you stand out from the crowd.

Many simple steps may be taken to ensure that your emails get opened and read. Interested in learning more about them? To learn how to boost your email open rates, keep reading.

• Subject Lines for Emails That Get Opens
• Optimize for the mobile devices
• Organize Your Emails
• Conclusion

Subject Lines for Emails That Get Opens

In order to increase the open rate of B2B marketing emails, it’s essential that subject lines be eye-catching and easy to click. As the first “hook” for a reader, compelling subject lines are essential. If your subject lines are dull, ambiguous, or don’t give any value, this will have an impact on your open rates.

Spend more time coming up with catchy topic lines. Make an effort to pique the recipient’s curiosity. A few pointers for crafting eye-catching subject lines for emails are as follows:

• Keep your information to a minimum (this prevents your subject line from getting cut off)
• Use wit and playfulness instead of capitalization
• Words that are most important should be placed first in order to emphasize their importance.
• Remove words that are unnecessary.
• Incorporate numerals into the text (these stand out to the eye)
• Avoid the use of phrases like “buy” in your spam.
• Subject lines such as “July’s Newsletter” and “check out our sale” are not specific enough, so stop making use of them.

Personalize your subject lines in addition to the other tactics you’ll learn here. Customized subject lines have been shown to increase open rates by as much as 50%.

Optimize for the mobile devices

Open rates of your marketing emails can be improved even more by optimizing for mobile devices. It’s safe to assume that your recipients will see your email in the same format as you did when you wrote it on your desktop.

However, this is not the case. Mobile devices and tablets account for 62% of all email opens, according to research. Statistics also show that a mobile-responsive email design can improve the number of unique clicks from mobile devices by 15%.

In order to get the most out of your B2B email marketing on mobile, here are some tips:

• Font size should be increased.
• You want to keep the subject line to a minimum.
• Disperse links so that mobile users don’t click on the wrong one by accident.
• CTA buttons should be large.
• Avoid having more than one column that’s more than 600 pixels wide at any one time.
• If photos aren’t visible, make sure your text still looks good (Android turns them off by default)

One of the simplest ways to make sure your emails are mobile-friendly is to use email marketing software that has a responsive design template.

Open and click-through rates may both be boosted by mobile optimization. You can even send mobile-friendly surveys from within our software as a result of this.

Organize Your Emails

Sending your B2B emails at the right times can help increase their open rates. Marketing emails should not be sent on the weekends. Open rates are best on weekdays according to Experian statistics. B2B email campaigns must also take into account the weekly work cycle. Because employees are still adjusting to the workweek on Mondays, open rates tend to be lower. As the week progresses, most people are occupied with weekly tasks and deadlines, making Friday the worst day of the week overall.

Conclusion

When emailing B2B clients, be sure to send them within work hours. If you don’t, the recipients will find them buried behind a new wave of mail the next morning when they check their inboxes.