Would you like to increase your email open rates, click rates, and unsubscribe rates? Segmenting your emails can significantly boost the effectiveness of your email marketing campaigns.

You’re ready to begin segmenting your email list?

Great! The following are 9 email segmentation ideas

1. New Subscribers

Don’t abandon your brand-new subscribers by collecting their email addresses and abandoning them. Rather than that, send them a warm welcome email.

Simply include an exit-intent popup to convert website visitors who are about to leave into email subscribers. Then engage them in conversation in order to convert them to customers.

2. Preferences

According to Amy Gesenhues, a Marketing Land reporter, “one area where brands continue to fail is marketing to customers’ preferences.”

Inquire how frequently your customers wish to receive your emails and allow them to select the type of emails they wish to receive. Do they want to be updated on blog posts, receive discounts, receive important updates, or all of the above?

3. Location

Unless your events attract attendees from across the country or the world, you probably don’t want to email your entire email list every time you hold an in-person event in a particular city.

Rather than that, use your subscriber’s location to send targeted emails informing them of upcoming events in their neighborhood.

4. Open Rate

Segment subscribers based on their open rate to determine who engages with your emails more frequently vs. who engages less frequently.

For instance, you could reward your most engaged subscribers by providing them with exclusive opportunities, such as beta access to your new program before it is even announced to the general public.

5. Lead Magnet Type

Everybody learns in their own unique way. While some subscribers prefer to participate in live webinars, others prefer to read your summarized PDF reports.

When you segment your subscribers according to the type of lead magnet they initially opted in for (and any subsequent types), you can continue to provide them with the content they prefer.

6. Abandoned Form

How about retargeting visitors who began but did not complete a form on your website?

For instance, you may have a web application that offers a free trial but requires registration. A certain percentage of your visitors will begin to sign up but will then abandon their efforts or become distracted. You can reclaim those signups by sending an email to remind them to complete the process.

7. Purchase Amount

By segmenting customers according to the value of their purchase, you can offer them an appropriate upsell on the backend.

Additionally, you can provide special treatment to customers who make unusually large purchases by offering them a complimentary “thank you” gift or some other incentive that will reinforce in their minds that they made the right choice by purchasing from you.

8. Cycle of Purchase

Certain purchases follow a pattern: they are seasonal or occur at specific times of year. Knowing where your customers are in their unique purchase cycle can help you target them more effectively with email marketing.

For instance, suppose you sell diapers and each pack typically lasts a month. When the customer is likely to run out of diapers (say, 21 days after purchase), you can send them a friendly reminder email asking if they’re ready for another shipment.

9. Modification of Purchase Behavior

Especially if you offer a monthly subscription service or sell a product that must be repurchased on a regular basis, you should follow up with customers when their purchasing behavior changes.

If a customer cancels their subscription, you may wish to send them an email to ascertain the reason for the cancellation. Even if you are unable to reclaim that customer, their response will assist you in improving the experience for future customers.