{"id":321,"date":"2021-06-21T12:15:31","date_gmt":"2021-06-21T12:15:31","guid":{"rendered":"https:\/\/lite16.com\/blog\/?p=321"},"modified":"2022-06-17T04:59:44","modified_gmt":"2022-06-17T04:59:44","slug":"setting-up-the-a-b-tests","status":"publish","type":"post","link":"https:\/\/lite16.com\/blog\/2021\/06\/21\/setting-up-the-a-b-tests\/","title":{"rendered":"Setting Up The A\/B Tests"},"content":{"rendered":"\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n


The A\/B testing is a very essential part of your email marketing strategy.<\/strong><\/p>\r\n\r\n\r\n\r\n

The Question is; What is A\/B testing?<\/strong><\/p>\r\n\r\n\r\n\r\n

The A\/B testing is a series of tests that allows the email marketing teams to swap out different parts of their email, just like a subject line, to see what kinds of copy performs the best with their audience.<\/p>\r\n\r\n\r\n\r\n

You can possibly A\/B test a lot of different parts of your email including:<\/strong><\/p>\r\n\r\n\r\n\r\n

1. <\/strong>Your subject line (popular)<\/p>\r\n\r\n\r\n\r\n

2. <\/strong>Calls to action<\/p>\r\n\r\n\r\n\r\n

3.<\/strong> Testimonials<\/p>\r\n\r\n\r\n\r\n

4.<\/strong> Images<\/p>\r\n\r\n\r\n\r\n

5.<\/strong> Headlines<\/p>\r\n\r\n\r\n\r\n

6.<\/strong> Specific offers<\/p>\r\n\r\n\r\n\r\n

All depending on the type of email tool that you are using, you may be able to A\/B test some of the aspects of your email over others. The MailChimp, the Campaign Monitor, and the Hubspot are just a few of the programs that will allow you to A\/B test parts of your emails.<\/p>\r\n\r\n\r\n\r\n

Decide the parts of your email that you would like to A\/B test and record them in your template.<\/p>\r\n\r\n\r\n\r\n

Email A\/B test elements<\/strong><\/p>\r\n\r\n\r\n\r\n

Action Items:<\/strong><\/p>\r\n\r\n\r\n\r\n

1. <\/strong>Choose which parts of your email campaign that you want to A\/B test.<\/p>\r\n\r\n\r\n\r\n

2. <\/strong>Create copy or images for your test.<\/p>\r\n\r\n\r\n\r\n

3. <\/strong>Record your results and then adjust copy or images based on what has performed best with your audience.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Record Your Results and Adjust According to Performance<\/strong><\/p>\r\n\r\n\r\n\r\n


The last step in your email marketing strategy will then be to record your results and to adjust them based on the feedback you have gathered so far.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Each of the email marketing platform should contain its own set of analytics where you can gather your data.<\/p>\r\n\r\n\r\n\r\n

You can look for and record results on:<\/strong><\/p>\r\n\r\n\r\n\r\n

1. Email opens:<\/strong> How many emails were tapped opened vs. the number of emails that were sent.<\/p>\r\n\r\n\r\n\r\n

2. Email deliveries:<\/strong> How many emails from your send list were delivered successfully?<\/p>\r\n\r\n\r\n\r\n

3. Unsubscribers: <\/strong>How many people unsubscribed from your email list?<\/p>\r\n\r\n\r\n\r\n

4. New subscribers: <\/strong>How many new subscribers(newbies) have you gained?<\/p>\r\n\r\n\r\n\r\n

5. Click through rates: <\/strong>How many people clicked on the links that is in your email?<\/p>\r\n\r\n\r\n\r\n

6. A\/B test results: <\/strong>What version of your A\/B test won out?<\/p>\r\n\r\n\r\n\r\n

7. ROI: <\/strong>How much revenue has your email generated compared to how much you have spent?<\/p>\r\n\r\n\r\n\r\n

8. The time they spent with the email open:<\/strong> How long did a subscriber spend looking at your email?<\/p>\r\n\r\n\r\n\r\n

9. Email bounces:<\/strong> How many emails reached an inbox but were bounced back, unopened?<\/p>\r\n\r\n\r\n\r\n

Empowering your team without eating up any engineering time<\/strong>
The A\/B testing is important, but it also requires a significant amount of engineering effort to be possibly create the infrastructure that is needed to run an A\/B test. With Firebase A\/B Testing, set-up it will be quick and easy for you. Once the A\/B testing is configured, anyone in your organization can easily run and analyze experiments because Firebase A\/B Testing fits just naturally with your experimentation process. It does not change the way you are working; it only allows you to iterate faster, and at larger scale.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

The A\/B testing is a very essential part of your email marketing strategy. The Question is; What is A\/B testing? The A\/B testing is a series of tests that allows the email marketing teams to swap out different parts of their email, just like a subject line, to see what kinds of copy performs the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,10,1],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-content-marketing","category-email-marketing","category-technical-how-to"],"_links":{"self":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":5,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":1308,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/321\/revisions\/1308"}],"wp:attachment":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}