{"id":1873,"date":"2022-05-12T06:37:16","date_gmt":"2022-05-12T06:37:16","guid":{"rendered":"https:\/\/lite16.com\/blog\/?p=1873"},"modified":"2022-09-02T11:09:21","modified_gmt":"2022-09-02T11:09:21","slug":"how-to-choose-marketing-automation-platforms-in-2022","status":"publish","type":"post","link":"https:\/\/lite16.com\/blog\/2022\/05\/12\/how-to-choose-marketing-automation-platforms-in-2022\/","title":{"rendered":"How to Choose Marketing Automation Platforms in 2022"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/04\/Chatbots.jpg\" alt=\"See the source image\" \/><\/p>\n<h4>Table of Contents<\/h4>\n<ul>\n<li>Features<\/li>\n<li>Cost<\/li>\n<li>Scalability<\/li>\n<li>Usability<\/li>\n<li>Integrations<\/li>\n<\/ul>\n<h4>Features<\/h4>\n<p>Obviously, the first and most important criterion is the marketing automation features that a tool offers.<\/p>\n<p>Automated emails are the most common marketing automation. It&#8217;s almost universal in marketing automation.<\/p>\n<p>As a result, an email marketing tool&#8217;s level of automation becomes its distinguishing feature.<\/p>\n<h4>Cost<\/h4>\n<p>Because most marketing automation platforms focus on email automation, their pricing is based on your contact list size or email volume.<\/p>\n<p>So, before choosing a marketing automation platform, compare prices.<\/p>\n<p>Compare the plans based on the number of contacts you can reach for each budget.<\/p>\n<p>In addition, look for marketing automation software providers who offer customized pricing plans.<\/p>\n<p>By not purchasing an unnecessary plan, you can save a lot of money. You only pay for the services you use.<\/p>\n<h4>Scalability<\/h4>\n<p>You should also choose a tool that is more scalable. A small tool that meets your current needs may seem ideal, but it will not be able to support your growing business.<\/p>\n<p>That doesn&#8217;t mean you have to buy expensive enterprise software right away.<\/p>\n<p>However, make sure the tool you choose has enterprise or customized plans you can upgrade to.<\/p>\n<h4>Usability<\/h4>\n<p>When people hear &#8220;marketing automation,&#8221; they assume it&#8217;s complicated and unfriendly. But this is untrue.<\/p>\n<p>Usability should be a top priority when choosing a marketing automation platform.<\/p>\n<p>Investing in something that cannot be fully utilized is futile. A complex tool can also be time consuming and wasteful.<\/p>\n<p>A marketing automation platform should have a clean, simple, and intuitive user interface.<\/p>\n<p>Most marketing automation software claims to be able to do this, but don&#8217;t believe them.<\/p>\n<h4>Integrations<\/h4>\n<p>A marketing automation tool&#8217;s integrations are another important factor to consider. In most cases, automation tools focus on just one or two aspects.<\/p>\n<p>Marketing automation software must be integrated with other tools and platforms to be effective.<\/p>\n<p>Even if you have an all-in-one automation tool, you must integrate it with your CRM, email marketing, etc.<\/p>\n<p>Examine the websites for this information. Occasionally, you may need to look through the Frequently Asked Questions sections.<\/p>\n<p>Also, once you have a basic understanding of each platform&#8217;s customer support, read reviews to verify these claims.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3283 size-full\" src=\"http:\/\/lite16.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-Choose-Marketing-Automation.jpg\" alt=\"How to Choose Marketing Automation\" width=\"393\" height=\"627\" srcset=\"https:\/\/lite16.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-Choose-Marketing-Automation.jpg 393w, https:\/\/lite16.com\/blog\/wp-content\/uploads\/2022\/09\/How-to-Choose-Marketing-Automation-188x300.jpg 188w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Features Cost Scalability Usability Integrations Features Obviously, the first and most important criterion is the marketing automation features that a tool offers. Automated emails are the most common marketing automation. It&#8217;s almost universal in marketing automation. As a result, an email marketing tool&#8217;s level of automation becomes its distinguishing feature. Cost Because [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10,1],"tags":[],"class_list":["post-1873","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-technical-how-to"],"_links":{"self":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/comments?post=1873"}],"version-history":[{"count":3,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1873\/revisions"}],"predecessor-version":[{"id":3323,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1873\/revisions\/3323"}],"wp:attachment":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/media?parent=1873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/categories?post=1873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/tags?post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}