{"id":1806,"date":"2022-04-19T13:32:56","date_gmt":"2022-04-19T13:32:56","guid":{"rendered":"https:\/\/lite16.com\/blog\/?p=1806"},"modified":"2022-06-17T09:41:47","modified_gmt":"2022-06-17T09:41:47","slug":"must-know-tiktok-stats-for-digital-marketers","status":"publish","type":"post","link":"https:\/\/lite16.com\/blog\/2022\/04\/19\/must-know-tiktok-stats-for-digital-marketers\/","title":{"rendered":"Must-Know TikTok Stats for Digital Marketers"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/aventislearning.com\/wp-content\/uploads\/2020\/04\/hello-i-m-nik-q1n1LmoL4Es-unsplash.jpg\" alt=\"See the source image\" \/><\/p>\n<p>TikTok has proven to be more than a fad. For product discovery, the short-form video sharing social network has emerged as a key player.<\/p>\n<p>Want to use TikTok as part of your digital marketing mix?<\/p>\n<p>You&#8217;ll need data and statistics to back up your investment case. Boost your marketing team&#8217;s or client&#8217;s engagement with these fascinating TikTok statistics.<\/p>\n<ul>\n<li>TikTok Has A Massive Userbase<\/li>\n<li>Who Uses TikTok?<\/li>\n<li>TikTok Is Taking Audiences From Other Sources of Media<\/li>\n<li>TikTok Users Are Very Commercial<\/li>\n<li>TikTok Users Focus On The Content<\/li>\n<li>TikTok Is Social<\/li>\n<li>How Users Use TikTok<\/li>\n<\/ul>\n<h4>TikTok Has A Massive Userbase<\/h4>\n<ul>\n<li>It had 1 billion monthly active users in September 2021.<\/li>\n<li>Tilt-shifting was the most downloaded app globally and in 2021.<\/li>\n<li>By 2023, TikTok will have more GenZ users than Instagram.<\/li>\n<li>UK users spend the most time on the platform (27.3 hours per month), followed by US (25.6 hours) and Canadians (22.6 hours).<\/li>\n<\/ul>\n<h4>Who Uses TikTok?<\/h4>\n<p>Beyond demographics, understanding TikTok users&#8217; mindsets can help you identify your target demographic and what content will resonate with them.<\/p>\n<p>Here are some interesting facts about TikTok users and their desires:<\/p>\n<ul>\n<li>64% of global users say TikTok allows them to be themselves.<\/li>\n<li>On TikTok, 53% of users worldwide trust others to be themselves.<\/li>\n<li>56% of TikTok users say they post videos they wouldn&#8217;t post elsewhere.<\/li>\n<li>On average, 59 percent of global users say they feel a sense of community on TikTok.<\/li>\n<li>70% of global users recommend TikTok to others.<\/li>\n<li>78 percent of users agree that the best TikTok brands are those that collaborate with users.<\/li>\n<li>44% of daily TikTok users want fun and entertaining branded content.<\/li>\n<\/ul>\n<h4>TikTok Is Taking Audiences From Other Sources of Media<\/h4>\n<p>As these stats show, TikTok usage affects media consumption across channels and platforms.<\/p>\n<ul>\n<li>35% of TikTok users say they watch less TV or video content since using TikTok.<\/li>\n<li>41% of Gen Z users have stopped listening to podcasts and 33% have stopped watching TV since joining TikTok.<\/li>\n<li>79 percent of global TikTok users say the platform&#8217;s content is unique or different, and 68 percent say advertising content is unique or different.<\/li>\n<li>Compared to other platforms, TikTok users feel a stronger connection to brands.<\/li>\n<\/ul>\n<p>If you aren&#8217;t engaging with the TikTok audience, you may be missing out on valuable exposure.<\/p>\n<h4>TikTok Users Are Very Commercial<\/h4>\n<p>Getting in front of a large audience is nice, but it&#8217;s useless for marketing unless those people are willing to buy.<\/p>\n<p>TikTok also excels here.<\/p>\n<ul>\n<li>92 percent of users say they like the content, share it with friends, follow the brand, or research or buy a product after watching TikTok.<\/li>\n<li>60% of global TikTok users follow brands.<\/li>\n<li>Half of Gen Z users who watch TikToks follow the creator.<\/li>\n<li>52% of TikTok users worldwide say they shop or search for products.<\/li>\n<li>39% of users say \u201clifting their spirits\u201d is important when purchasing TikTok.<\/li>\n<li>TikTok consumer spending increased 77% in 2021.<\/li>\n<\/ul>\n<h4>TikTok Users Focus On The Content<\/h4>\n<p>When using TikTok, users tend to be fully immersed and tune out the rest of the world.<\/p>\n<ul>\n<li>46% of users only interact with TikTok content.<\/li>\n<li>84 percent of TikTok users say they find relatable content on the platform.<\/li>\n<li>77 percent of TikTok users read comments on posts and videos.<\/li>\n<li>TikTok has the longest average user session of any social media app at 10.85 minutes.<\/li>\n<\/ul>\n<h4>TikTok Is Social<\/h4>\n<p>TikTok also allows families and friends to co-create and discover new trends. According to Kantar&#8217;s research, users enjoy TikToks together in the following ways:<\/p>\n<ul>\n<li>67% share videos.<\/li>\n<li>66% take part in TikTok hashtag challenges with friends and family.<\/li>\n<li>65% participate in trends and pranks.<\/li>\n<li>61% text their pals.<\/li>\n<li>57% use TikTok to learn new moves.<\/li>\n<li>56% are making new TikToks.<\/li>\n<li>55% are producing original content.<\/li>\n<\/ul>\n<h4>How Users Use TikTok<\/h4>\n<p>TikTok users want to be entertained, educated, and inspired. The TikTok Marketing Science Global \u2018Time Well Spent&#8217; study by Kantar shows how they spend their time:<\/p>\n<ul>\n<li>71% use TikTok.<\/li>\n<li>69% use TikTok to discover new creators.<\/li>\n<li>60% use TikTok to discover new recipes and crafts.<\/li>\n<li>59 percent use TikTok to keep up with current events.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TikTok has proven to be more than a fad. For product discovery, the short-form video sharing social network has emerged as a key player. Want to use TikTok as part of your digital marketing mix? You&#8217;ll need data and statistics to back up your investment case. Boost your marketing team&#8217;s or client&#8217;s engagement with these [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,13,17,1],"tags":[],"class_list":["post-1806","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-instagram-marketing","category-social-media-marketing","category-technical-how-to"],"_links":{"self":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/comments?post=1806"}],"version-history":[{"count":1,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1806\/revisions"}],"predecessor-version":[{"id":1807,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1806\/revisions\/1807"}],"wp:attachment":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/media?parent=1806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/categories?post=1806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/tags?post=1806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}