{"id":1747,"date":"2022-04-01T06:12:59","date_gmt":"2022-04-01T06:12:59","guid":{"rendered":"https:\/\/lite16.com\/blog\/?p=1747"},"modified":"2022-06-17T04:21:50","modified_gmt":"2022-06-17T04:21:50","slug":"best-practices-for-marketing-automation-you-need-to-know","status":"publish","type":"post","link":"https:\/\/lite16.com\/blog\/2022\/04\/01\/best-practices-for-marketing-automation-you-need-to-know\/","title":{"rendered":"Best Practices For Marketing Automation You Need To Know"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/th.bing.com\/th\/id\/R.842b46cb5c93fc0192e9c8a43162426f?rik=37mppdwmcK7rKg&amp;riu=http%3a%2f%2fwww.djaxtech.com%2fblog%2fwp-content%2fuploads%2f2018%2f07%2fmarketing-automation.jpg&amp;ehk=z9onCI03pXb77HSUOMjqBaQQqfuzTWdqkbSI4mUWxyk%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0\" alt=\"See the source image\" \/><\/p>\n<h4>Contents<\/h4>\n<ul>\n<li>Be specific about your goals<\/li>\n<li>Consider how to segment your audience<\/li>\n<li>Make a flowchart<\/li>\n<li>Always test<\/li>\n<\/ul>\n<ol>\n<li>\n<h4>Be specific about your goals<\/h4>\n<\/li>\n<\/ol>\n<p>Collect all available data on your current marketing strategies and establish goals for what you hope to accomplish through automation. Then you can track your progress. Additionally, you can gather some examples of successful marketing automation campaigns to inspire you.<\/p>\n<ol start=\"2\">\n<li>\n<h4>Consider how to segment your audience<\/h4>\n<\/li>\n<\/ol>\n<p>Marketing automation works best when it&#8217;s highly targeted depending on your products or services\u2014and customer base. Take your time segmenting for successful automation. Doing it right beats doing it quickly.<\/p>\n<p>Maybe your products appeal to various age groups. Then segment by demographic. Maybe your services appeal to people with varying levels of authority. If so, segment by career level.<\/p>\n<ol start=\"3\">\n<li>\n<h4>Make a flowchart<\/h4>\n<\/li>\n<\/ol>\n<p>Marketing automation is entirely based on if-then statements. Determine when you want people to enter your workflow\u2014for example, when they join your subscriber list\u2014and then specify when they should be moved forward.<\/p>\n<ol start=\"4\">\n<li>\n<h4>Always test<\/h4>\n<\/li>\n<\/ol>\n<p>Test your campaigns&#8217; performance with A\/B testing. Try out different subject lines, images, messages, and send times to see what works best.<\/p>\n<p>A poor performing targeted message can be used to improve your next campaign. Conversely, you can learn from your successful campaigns and apply that knowledge to future marketing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Be specific about your goals Consider how to segment your audience Make a flowchart Always test Be specific about your goals Collect all available data on your current marketing strategies and establish goals for what you hope to accomplish through automation. Then you can track your progress. Additionally, you can gather some examples of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,1],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-content-marketing","category-technical-how-to"],"_links":{"self":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":1,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"predecessor-version":[{"id":1748,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/posts\/1747\/revisions\/1748"}],"wp:attachment":[{"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite16.com\/blog\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}